Estetica Export has asked the opinion of some of the prominent distributors around the world for market analysis and a first-hand comment on the state of our industry.

We start with a group of 5 entrepreneurs that have a long experience in distribution and, in some cases, they are also manufacturers of professional hair products for domestic and international markets.

The first topic we proposed is as follows:
In recent years, the Hair&Beauty Industry is showing great resilience and ability to recover even in times of crisis. Do you see the same phenomenon in your area? What are the reasons?

The pictures these entrepreneurs depict are not all alike and confirm the impression that the recovery from the pandemic hit is going at different paces. Remarkably, from the comments, we understand that in the Middle East salons’ market recovery is proceeding much better than in North America and Europe.

Tarek Samir, Founder and Chairman of First Cosmetics, a leading distributor of hair professional products and accessories in Cairo, Egypt as well as an important manufacturer, says:
“Yes, that’s true the hair and beauty industry has shown remarkable resilience in the face of economic crises and other challenges.
During the COVID-19 pandemic, for example, many salons and beauty professionals have implemented measures such as enhanced cleaning and sanitization procedures, personal protective equipment, and social distancing guidelines to keep their clients safe.
Overall, the hair and beauty industry has shown that it is capable of overcoming challenges and adapting to changing circumstances, making it a resilient and important part of the economy”.

Haysam Eid, Manager Director at EIDEAL in Dubai (UAE), comments:

“In general, the ability of an industry to recover from a crisis depends on several factors, including the level of disruption caused by the crisis, the strength of the industry before the crisis, and the availability of resources to help the industry recover.
During the COVID-19 pandemic, many industries faced significant challenges due to lockdowns, travel restrictions, and changes in consumer behaviour. However, some industries, including the Hair & Beauty industry, demonstrated great resilience and the ability to adapt to changing circumstances.

The Gulf Cooperation Council (GCC) region has a strong beauty industry that is growing exponentially and is driven by a young and diverse population with increasing disposable income. This demographic trend has helped the industry grow and expand even during difficult times.
Moreover, the GCC region is home to a vibrant hospitality industry, including hotels, resorts, and spas, which rely heavily on the beauty industry to provide services to their guests. This symbiotic relationship may have contributed to the resilience of the Hair&Beauty industry in the GCC region.
Additionally, many Hair&Beauty businesses in the GCC region have adopted new technologies and business models, such as e-commerce, virtual consultations, as well as home deliveries, which helped them adapt to changing customer needs and preferences during the pandemic.
Given all of this, the Hair & Beauty industry in the UAE is primed for future success”.

Ofer Mor, CEO at Gidon Cosmetics a leading marketer, manufacturer, importer and distributor of products, tools and furniture for the haircare, cosmetics & beauty industries in Israel, comments:

“Yes, we defiantly can see it. Even during the pandemic (which was the last major issue we all faced), we saw that women were looking for alternative solutions to what they were using: home cosmetics instead of professional cosmetics, and online purchasing instead of shopping. The year after the pandemic (2021) was an excellent year for the market. I believe that beauty products are the first section to recover and the last to suffer from the crisis. Many reach prove that beauty (and fashion) are sometimes used as compensation for a bad period and bad way of living”.

From another continent, Jeff Alford, CEO of CBON Group, one of the major distributors of hair&beauty products in Canada and the USA, offers a not aligned opinion, he sees still lingering consequences of the pandemic on the business of the territories where he operates.

“The industry in Canada and USA has taken a massive hit (greater in Canada due to their lengthier lockdowns). This has resulted in a huge growth in independents and as a result a large challenge for the distribution companies that serve them (a much smaller number of salons with multiple people working and one buying decision maker)

The public has adjusted to going to see their independent hairstylists or nail tech etc. but total spending is down about 15%.”

We have collected more concerned comments on the Hairdressers’ business from Europe but still a lot of hope in their ability to overcome the present hindrance.

From Poland, Waldemar Kotecki, Founder of Fale Loki Koki, one of the most important Polish distributors of professional hair products, comments:
“Certainly. The hairdressing industry in Poland, which we are part of, has been significantly impacted by COVID epidemic and is currently facing the challenge of high inflation and increasing business costs. The concept of the ‘’lipstick effect’’ has been widely discussed in the beauty industry, and we can observe its positive influence on salon customers. Despite these difficulties, I admire the determination of Polish hairdressers to preserve their jobs and seek solutions that can ensure high-quality services while maintaining profitability. Our natural entrepreneurial spirit and strong work ethic are essential qualities that enable us to thrive in challenging times”.