The Spanish fashion group is extending its interest in hair & beauty with a new proposal in conjunction with stylist Guido Palau.
The global positive trend for hair products is also underscored by many international brands’ growing interest in extending their influence to include haircare ranges.
Zara and Guido Palau have joined forces to launch a brand-new Zara Hair range: Glitter In Gold. Available online and in-store from Thursday 30 November, it’s an innovative move by the Inditex group giant, which is now moving confidently in the beauty sector too.
These are not currently traditional hair treatments, but Palau comments that the range will be expanded in the future: “This is the beginning of an entire product launch that we will create, which will be launched next year. This is a teaser, something we thought we’d do for the holidays as a fun gift idea to start the holiday season.”
“We talked about doing a hair range a few years ago,” Palau continues. “The idea was to start with products of a more cosmetic nature, the first launch will therefore be more driven by fashion. The line is aimed at all target audiences with easy-to-use proposals that have the aim of making your hair a little more special for the evening with some simple products.”
Guido Palau has collaborated with Zara for years and has styled the hair of some of the most beautiful women in the fashion world. The hairstylist also appears in the Zara advertising campaign in the company of Kaia Gerber, who is one of his favourite muses.
