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Two New Gadgets Designed to Improve the Hair Colour Experience
At CES 2022 in Las Vegas, L’Oréal showcased two innovative tools for improving the colour experience of both their salon and consumer clientele.
Coloright is...
Salon Exclusivity in Production and Export
EsteticaExport begins 2022 on a note of positivity and goodwill - in conversation with Fabio Franchina, President of Framesi, which is a professional hair...
A Journey of Beauty from Ukraine to Turkey
Estetica Export has interviewed Margarita Tanir CEO of Colorist Group based in Turkey
Please introduce your company.
“I am originally from Ukraine and I started my...
‘The House of Schwarzkopf’ Concept Store Opens in Germany
The Berlin concept store showcases the most innovative technological retail experience that consumers can have, including interactive points of retail and hair consultation apps.
The...
New Acquisition by P&G
Procter & Gamble (P&G) has signed an agreement to fully acquire Ouai, a company co-founded in 2015 by celebrity hairstylist, Jen Atkins, and Dr...
Wahl Raises the Stakes on Education
In the professional hair industry, it is commonly acknowledged that all companies – big and small alike - believe that education is the key...
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