Company News
Too Many SKUs, Too Much Complexity? Rethinking Efficiency with IMA Personal Care
At Cosmopack 2026, IMA Personal Care presented an integrated approach to help beauty manufacturers regain control over increasingly fragmented production processes. In today’s cosmetics…
“Beauty? It’s a way of looking at the world.” Emanuela Tait, Head of Marketing at Allegro Natura, tells us their story
Emanuela Tait, Head of Marketing at Allegro Natura (left) and Pier Giorgio Scrimaglio, Director of Estetica Export (left) In a market increasingly driven by…
A New Chapter: Henkel Acquires Olaplex in $1.4 Billion Deal
Henkel enters a definitive agreement to acquire Olaplex for $1.4 billion to expand its premium hair care portfolio. The global professional hair market has…
Yours Truly: A Salon Brand Designed to Grow Your Market
The professional haircare segment is crowded. Assortments get bigger, margins get tighter, and brands blur together. German company Wild Beauty GmbH — family-owned since…
Beyond the Shelf: How Levitology Uses Magnetic Levitation to Transform Beauty Product Display
At the intersection of technology, design, and retail marketing, new emerging tools are reshaping how beauty products are presented and perceived. One of the…
Laboratoire Ducastel: Two Complementary French Brands for Distributors Seeking Structure, Identity, and Added Value
A Dual-Brand Strategy Designed for Today’s Salon Market In a professional beauty landscape increasingly divided between ultra-premium positioning and price-driven competition, distributors face a…
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