Company News
The Private Label Playbook: Kemon’s Model for Building High-Performance Haircare Brands
From formulation expertise to sustainable production, Kemon has developed a private label model built on technical depth and long-term partnership. We spoke with the…
The Courage to Dream, the Determination to Build: Esmibeth’s Humanistic Approach to Growth
An interview with Ida Fuga, CEO of Emsibeth There is a thread connecting a small family salon in Verona to an international professional beauty…
“Beauty Has Roots”: The Values That Drive Physio Natura. A Talk with Maria Antonietta Plantone.
Maria Antonietta Plantone, CEO of PDT Cosmetic and founder of the Physio Natura brand, reflects on nearly three decades of building a company where…
Hair Longevity: An interview with Serena Caimano, CEO of Pidielle – home of the Elgon brand
We met Serena Caimano, CEO of Pidielle S.p.A. and the company behind Elgon, to understand why “hair longevity” is rapidly emerging as one of…
Scalp First: Lisap Milano Introduces Keraplant Care, A Complete Professional System
The focus of haircare is shifting and increasingly, it starts at the scalp. With Keraplant Care, Lisap Milano introduces a new professional system designed…
MAXXelle introduces CHROMIS: a high-performance toning system designed for today’s salons
In response to one of the most critical challenges in post-lightening services—neutralising unwanted yellow and orange tones—MAXXelle introduces CHROMIS, an illuminating cream toner designed…
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