Fanola

FANOLA was born in 2005 as a professional brand offering a complete range of treatments, technical products and styling, over the years has increasingly established itself in the hair care world, becoming the international benchmark for the most creative and innovative hairdressers and consumers, thanks to a strong presence on social media. Fanola is the Made in Italy brand of professional hair products, designed to follow the latest trends and to meet the needs of all the hairstylists in the world who want to share their creations in the social media. We are focused on creating a strong relationship between the brand and its followers, both hairstylists and end consumers but also on creating an international community with all distributors to communicate the brand uniquely, strengthening its values. Fanola is marked by its vivacity and its exuberant diversity; it loves to dare and move the concept of beauty a step beyond. An unconventional beauty, which goes beyond the classic aesthetic canons. Fanola enhances the beauty of each individual, beyond any stereotype, celebrating diversity and multiculturalism.

AN UNCONVENTIONAL BRAND

With its 20-year history, Fanola is a brand that embodies multiculturalism, inclusivity, and creativity. Two decades of evolution have established the brand’s identity as an international benchmark in the world of professional hair care, with colour and creativity sitting at its absolute core. To mark this anniversary, the brand has chosen the flair and imagination of illustrator and art director, Antonio Colomboni, aka Scombinanto, whose distinctive style is rooted in colour and creativity. With him, the Pettenon Cosmetics Group has revisited the packaging of its famous Wonder No Yellow range. In conjunction with a new and colourful Hair Mist, this creates the limited edition Anniversary Kit, featuring an irresistible fragrance that further enhances its fun, popinspired spirit. Alongside the new imagery, the Celebration collection has been launched, under the artistic direction of Stefano Conte and the technical education team. In addition to its innovative hair looks, the collection celebrates unconventional beauty, with models who represent an concept of inclusivity and boundless diversity.