Sinesia

Today’ society, with its hectic pace, leads us to disconnect from ourselves and our needs, and more than ever we feel the need to rediscover our own centre and rebalance our essence harmoniously with the surrounding, marking out the time available to the best of our ability, because it is our most precious asset. From this assumption has been formulated – in the various laboratories of the AGF88 group – SINESIA (from the Greek synesis) an innovative line that acts from the “neck up”, working on hair, face and scalp as a single interconnected ecosystem, focusing on head, the most important part since it houses the brain.

The brainchild of Afsoon Neginy, co-founder of the brand and COO Business & Sustainability Director of Agf88 Holding, the Premium line Sinesia benefits her long-term experience and has a holistic system made up of multi-functional and effective products that through specific rituals act on the skin biosystem, scalp and hair in order to obtain an interconnection between head and mind and regain their wellness. Sinesia products are designed for professional salons but can also be used for self-beauty rituals as they take consumers on new sensory journeys that stimulate the senses and create new connections to achieve deep and authentic beauty. Sinesia introduces a new concept of integrated beauty into professional salons: a holistic approach that allows to regain balance thanks to the product synergy, application gestures and energetic massages.

Sinesia consists of six specific lines, dedicated to neck, face, hair and scalp. Every line draws inspiration from a cosmetic benefit and/or is based on the action mechanism; they can be combined in a mix & match, thus optimizing cosmetic results.