FISIOCOSMETICS

Fisiocosmetica was founded in 1970 in Vicopisano, a charming place full of history, with the availability of the most important raw material for a cosmetic industry: water. In this case the water of Uliveto. The company came to life thanks to the passion of a team made up of a biologist and two hairdressers, motivated to create curative products to solve any anomaly concerning the scalp and hair.

Thanks to the studies carried out in the field o the use of essential oils, Fisiocosmetica becomes one of the landmarks in the field of professional trichological products. The market went from being first ascribed to some Italian regions, then to the whole peninsula, until the mid-90s, when an international meeting at Cosmoprof Bologna represented the longsought opportunity necessary for commercial development abroad. Fisiocosmetica baptizes its personal silk road, starting solid and continuous commercial sales relationships with China, Taiwan, Hong Kong. From that moment on, the company managed to launch thirty international markets, not only the Middle-East and the countries of the Far East, but also old Europe, some countries of Eastern and Northern Europe. The company, one of the few Italian boutique factories, with an industrial structure and attention to the customizations typical of an artisan boutique, has become a reference point in Private Label for over twenty years, producing for hundreds of hairdressing and beauty salons, with the customer’s distinctive signs.

We specialize in creating products with high added value, intervening on the raw materials used in production, in packaging which is made up of many elements refined and made precious in their harmony. The packaging of all products is the result of years of study; Slow Motion, the bottle that slowly enters and exits its tubular case, is one of our stylistic signatures, strongly desired, to emphasize that it is necessary to take one’s time to enjoy the performance of the products. This is our strength today, represented by an active listening to the customer and a careful observation of the cosmetic trends in progress. Among our goals, there is that of being able to land in the USA and Canada, in the premium part. Thinking globally and acting locally is our motto, which communicates our sense of responsibility for everything we do and promise to those who choose us.