Hosting the entire beauty eco-system, with approximately 2,000 participating international and local brands, all under the one roof at Dubai World Trade Centre from the October 28th-30th, Beautyworld Middle East is the go-to source for an expected 70,000+ buyers from 156 countries. Estetica Export has collected some insights from Flyn Roberts the Chief Commercial Officer of Messe Frankfurt Middle East.
What role does Beautyworld play in the beauty ecosystem of the Middle East?
“Hosted annually in Dubai, Beautyworld Middle East has been the region’s largest international trade show for the beauty and wellness industries for nearly three decades. Since launching 27 years ago, the event – which covers markets across the GCC and beyond – has become increasingly important, not only from a regional perspective but also on a global level.
Beautyworld Middle East plays a pivotal role as the premier platform to bring together the largest gathering of industry professionals in the region to connect, showcase innovations, and explore trends.
Hosting the entire beauty eco-system, with approximately 2,000 participating international and local brands, all under the one roof at Dubai World Trade Centre from the 28-30 October, Beautyworld Middle East is the go-to source for an expected 70,000+ buyers from 156 countries.
For a manufacturer or a brand owner, we offer an entire supply chain, featuring raw materials and ingredients, private label and contract manufacturing, primary and secondary packaging, machinery, and other solutions for the beauty industry. For a retailer, salon owner or distributor looking to add to their portfolio, we have finished product brands within fragrance, hair & nails, cosmetics & skincare, personal care & hygiene, beauty tech, clean + conscious, each showcasing their latest products and innovations.
Overlaying an exceptional sourcing experience is plenty of networking, education and inspiration across our live stages, feature areas and events like the Beautyworld Middle East Awards.
For anyone looking to tap into the beauty and fragrance market in the Middle East and beyond, Beautyworld Middle East is a must-attend event, where beauty means business. Trade visitor registration is free of charge and live on our website beautyworldme.com”.
What are the most interesting novelties for visitors and exhibitors at the next edition of BWME in Dubai?
“Each year at Beautyworld Middle East is bigger and better, and this year’s 28th edition is no exception, with a 12% increase in size spanning across 16 halls and including 27 international country pavilions.
And in 2024 we also increase the level of educational content across not two but THREE stages!
Next in Beauty will host 24 free to attend sessions and over 50 speakers and panelists in a program that encompasses market intelligence, emerging trends and the innovations shaping the industry. Key topics this year include trends shaping the future of the salon industry, the power of brand collaborations, the impact of green chemistry in ingredient driven beauty as well as how to choose a distribution partner.
Front Row by Nazih Group and our newest stage beautyLIVE! will be where attendees can experience a high energy line-up of dynamic product and trend demonstrations from international industry talent across hair and make-up. Participating brands include GHD, Level 3, Alterego, Wahl, Olaplex, and Goldwell, who will be hosting the finals of their Goldwell Arabian Colour Fiesta, the largest hair competition in the GCC, on the beautyLIVE stage.
So for both retail trade and salon professionals we will have education and inspiration for all in the business of beauty.
In addition to our core product zones, this year we have also introduced a new discovery zone – Beauty Beginnings, in partnership with ILBC (International Luxury Brand Consultancy), which will feature a collective of 17 start-up brands and SME’s entering the MENA region for the first time, showcasing the future of beauty.
And the much-anticipated Beautyworld Middle East Awards return on the 29 October at the Conrad Dubai hotel, where the glamorous evening will see winners crowned across 17 award categories including Hair Product of the Year, Hairstyling Device of the Year and Male Grooming Product of the Year.
Across the three days of the show visitors will also get to experience competitions like NailIt! By Nazih and Signature Scent, as well as plenty for fragrance lovers with the Emovation Lab in our niche perfumery zone; Quintessence”.
How will Beautyworld Middle East evolve in the future?
“Beautyworld Middle East is one of the most influential and visited beauty trade shows in the world and will continue to evolve and grow in line with one of the most lucrative markets in the world. Projected to reach $60 billion by 2025 according to Euromonitor International, the Middle East and North Africa beauty and wellness market is dynamic and ever evolving, which will always be reflected across our trade shows in both Dubai and Riyadh.
Whether through the introduction of new product sectors and verticals, or collaborating with key industry partners and leaders to bring new and exciting education and content to the show floor, our team works closely to align with industry insights and needs to further grow and shine a spotlight on the Middle East beauty market on a global stage”.
