Over 250 hairdressers from more than 15 countries gathered in Berlin for the 4-day event which ran from October 5th – 8th. There, they experienced a packed programme which included the TRINITY Experience City Rally, the TRINITY Elite Experience Dinner Show, the TRINITY Academy Day, the Ken & Barbie Theme Party and a visit to the Festival of Lights in Berlin with the ‘TRINITY Family’.
CEO Robin Schenke welcomed the TRINITY haircare family to the 8th TRINITY Travel Event in the complete pink and stylish NHOW hotel on the banks of the river Spree, with the enchanting backdrop of the Oberbaumbrücke.
Participants were split into 20 small groups to include people from different backgrounds and nationalities. Later on, 5 buses took them to the TRINITY Experience with several exciting and interesting stops on the way, enabling them to get to know one another and explore the city of Berlin at the same time.
In the evening, the guests were treated to the TRINITY Elite Experience: a four and a half hour evening programme with a mix of new collections for both TRINITY brands: TRINITY Haircare & TAILOR’S Grooming. This was followed by a gala dinner and entertainment from fantastic artists who impersonated famous people such as Amy Winehouse, Robbie Williams, Madonna and Jennifer Lopez. The evening was rounded off with a presentation including new products, such as the new TAILOR’S Powder Wax, but above all the new BLOOM colour range, which will be launched in May 2025.
It was also the right occasion to bid farewell to Artistic Director Jolanda Schenke, who has worked with the brand for over 15 years, producing more than 30 collections, countless seminars, training sessions, workshops, presentations and photoshoots. Jolanda was greeted on stage with a well-deserved standing ovation. TRINITY resident DJ Doa (Netherlands) then brought the evening to a close with a late-night party.
TRINITY Academy Day was on the program for the second day, a well-known concept within TRINITY haircare and the perfect way to explain and introduce both collections in more detail and with practical tips, tricks, and techniques.
4 Look & Learn seminars were offered to 4 groups of over 60 people each:
// TRINITY haircare collection BLOOM
// TAILOR’S Grooming collection BOYS WEEKEND
// Definite Blonde & DILUTIONISTE Liquid Colours
// Calligraphy Cut by Frank Brormann
The 8th TRINITY Travel Event officially ended with fireworks, music and more partying, with the confirmation that the event will be repeated next year to further cement the bonds of the Trinity family worldwide.
