MeOro, the flagship brand of GAM Cosmetics, has unveiled a new brand identity that strengthens its commitment to natural luxury, high-performance formulations, and sustainability. The updated image and communication strategy highlight MeOro’s dedication to pure ingredients, innovation, and authentic beauty.
Luxury and Nature in Perfect Balance
With a refined focus on nature and sophistication, MeOro enters a new phase where cutting-edge science and botanical excellence come together to create a sensory experience for both consumers and beauty professionals.
“With this new identity, MeOro wants to convey not only the effectiveness of its products, but a real value universe made of passion, innovation and respect for the environment,” says Andrea Pampuri, Founder & CEO of GAM Cosmetics. “Our goal is to tell a beauty that is, at the same time, powerful, natural and sophisticated.”
Innovative, Sustainable Formulations
MeOro’s products are 100% natural, vegan, and eco-friendly, with 98% biodegradable formulas that offer high-performance results while respecting the environment. One of its standout innovations is the MeOro Complex, a special blend of 8-15 herbal colorants, enriched with mineral and synthetic pigments to provide long-lasting, vibrant color with the gentleness of botanical ingredients.
Each product is designed as a beauty ritual, combining the power of antioxidant-rich Açaí oil with advanced haircare technology for visible, long-lasting results.
A New Visual Identity: Emotional Storytelling & Minimalist Elegance
MeOro’s new communication strategy is built on refined aesthetics and brand storytelling. The minimalist yet elegant design uses light and shadow to evoke feelings of natural beauty and exclusivity. A color palette inspired by earth, gold, and light enhances the brand’s organic and luxurious appeal.
Through visual campaigns and digital content, MeOro will emphasise excellence, innovation, and authenticity. Its typography and graphic elements balance modernity and tradition, with freehand graphics that reflect the natural essence of the brand.
A Reliable Partner for Beauty Professionals
MeOro is also strengthening its collaboration with haircare professionals, providing:
- Innovative product solutions
- Exclusive visual aids & point-of-sale materials
- Continuous training & education
By supporting beauty professionals, MeOro ensures a consistent brand experience while maintaining high-quality standards in salons and retail spaces.
A New Chapter in Luxury Haircare
With this evolution, MeOro reinforces its commitment to high-performance natural beauty, offering a distinctive blend of science and sustainability. The new identity reflects a belief that luxury and nature can coexist without compromise.
