Madrid, October 2025 – Estetica Export will be present at Salón Look Madrid 2025 on October 17–19, welcoming beauty professionals and brands from around the world at Stand 14/06, Pavilion 14.
As one of Southern Europe’s most dynamic trade events for professional beauty, hair, and aesthetics, Salón Look remains a key meeting point for the Spanish market — a sector that continues to show resilience, innovation, and growing international appeal.
The Spanish Professional Haircare Market: Tradition Meets Transformation
Spain’s professional haircare market is evolving rapidly, driven by the intersection of heritage brands, salon innovation, and digital transformation. The country’s long-standing passion for craftsmanship and style now merges with a renewed focus on sustainability, ingredient transparency, and brand education.
Spanish distributors are increasingly selective, looking for partners that offer not only high-quality products but also training, marketing support, and long-term collaboration. For international manufacturers, this makes Spain an attractive yet demanding market — one that rewards authenticity and consistency over quick wins.
Highlights to Discover at Salón Look 2025
With the official agenda now public via IFEMA’s VII Business Meeting press release, we can highlight some of the most compelling sessions you won’t want to miss:
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VII Business Meeting – October 17, 15:00–20:00, Hall 12: This is a flagship event designed to “boost the beauty industry” through expert talks, networking, and strategic content. Sponsored by Kemon, the meeting will bring together business leaders, distributors, and innovators to share insights on trends and business models.
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Key presentations include a market update for Spain by Óscar Mateo (STANPA), a session on “Salaries, Costs and Compensation” by Gonzalo Fuster-Fabra, and a TED-style talk from Mikel Luzea.
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A roundtable discussion will unite voices like Xavier Oriol (Industrias Oriol), Alex Artero, and Álvaro del Valle, moderated by journalist Marta Jaumandreu.
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There will also be a session on AI applied to beauty, led by Eric Casas, and a closing talk on leadership and emotional intelligence by María Alonso Blanco.
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In addition to the Business Meeting, the fair’s program includes technical workshops, Catwalk Hair Look shows, the Artero Awards, Nailympion, Beauty Night, and more — all forming a vibrant ecosystem of education, innovation, and networking.
These curated sessions reinforce that Salón Look 2025 is far more than a trade show — it’s a strategic platform where ideas, creativity, and commerce intersect.
Let’s Meet in Madrid
Estetica Export will be on-site to meet companies looking to expand their distribution network, gain editorial visibility, or explore business matchmaking opportunities across global markets.
Whether you represent a Spanish distributor or an international brand aiming to grow your presence in the Iberian Peninsula, we’d love to meet you in person.
☕ Come visit us at Stand 14/06, Pavilion 14, or get in touch to schedule a meeting:
📧 m.gili@estetica.it
Let’s connect, collaborate, and continue building bridges between markets at Salón Look Madrid 2025.
