2024 marked a pivotal year for Beauticon Valley, the Brescia-based beauty powerhouse formerly known as Universal Beauty Network. Under the guidance of CEO Giannantonio Negretti, the company not only reinforced its position in the global beauty market but also laid the groundwork for a new scientific discipline—Colorology.
Introducing Colorology: A New Frontier in Beauty Science
Negretti identified a gap in traditional colorimetry, particularly in how it fails to account for variations in human color perception—such as color blindness—or the influence of environmental conditions like lighting. In response, Beauticon Valley introduced Colorology, a pioneering science designed to offer a more nuanced, inclusive, and accurate approach to understanding color in cosmetics.
This innovation is supported by a comprehensive 300-page publication, Colorology – The Science of Color, which explores the physical and perceptual dimensions of color. The work aims to go far beyond the basics typically offered in beauty training programs, elevating the entire field’s approach to color education.
From Boardrooms to Board Games: Learning Color Through Play
To make this complex knowledge accessible and engaging, the company also created Colorology – Hair Color Game, a board game that blends education with fun. It’s geared toward both professionals and beauty enthusiasts, serving as an effective learning tool.
The game is set to become part of the curriculum at the Poliestetico di Milano, an advanced educational center founded by Negretti in Paderno Dugnano. Spanning 4,000 square meters and hosting over 600 students, the school embraces a humanistic, university-level approach to professional beauty training.
€400 Million in Revenue: A Beauty Empire Expands
Beauticon Valley’s financial results mirror its intellectual ambitions. In 2023, the group reported a consolidated turnover of roughly €400 million. The business is structured across three primary divisions: Private Label, B2B, and B2C. While the Private Label sector remains its strongest pillar, the B2C division is rapidly expanding thanks to strategic digital and retail partnerships.
The company’s international footprint continues to grow, with its products distributed in 130 countries, underscoring its position as a major global player.
Future Horizons: Authentic Beauty on a Global Stage
Looking ahead, Beauticon Valley is set to diversify further by expanding its brand portfolio—particularly in skincare and professional haircare. Focus markets include culturally rich regions such as the **United States, South Africa, Australia, China, India, and Brazil, where there’s a rising demand for functional and authentic beauty solutions.
For Negretti, beauty is more than just aesthetics—it’s a holistic, human-centered practice. His vision sees beauty as a “natural antidepressant,” capable of boosting well-being, confidence, and quality of life.
