With new zones, premium seminars, and record exhibitor numbers, the Tokai region’s leading beauty trade fair sets the stage for accelerated industry innovation.
Sister to the widely respected Beautyworld Japan Tokyo, the Nagoya edition has seen rapid growth since its launch, becoming one of the most important events on Japan’s B2B beauty calendar. Returning to Port Messe Nagoya from 14 to 16 July 2025, the third edition of the show will build on its momentum with a revamped format, expanded seminar programme, and an unprecedented eight-zone exhibition structure.
Rapid Growth and Record Numbers
Launched as the sister event to the well-known Beautyworld Japan Tokyo, the Nagoya fair has grown rapidly. In 2024, it hosted 247 exhibitors and over 14,000 visitors from 10 countries and regions. This year, 250 exhibitors are already confirmed, and the numbers are expected to rise further.
All-New Seminar Formats
A key highlight for 2025 is the introduction of four seminar zones:
- Talk Stage
- Demonstration Stage
- Exhibitor Presentations
- Premium Seminars (new for 2025)
The Premium Seminars will offer exclusive, small-group learning sessions with leading experts in fields like hair, skincare, acupuncture, and aesthetics. In total, there will be 35 live talks and demos, offering real-world knowledge that professionals can apply immediately.
Expect 12 new speakers to bring fresh ideas and insights to the programme.
Eight Zones, One Powerful Experience
The show floor has been redesigned into eight themed zones, making it easier for visitors to navigate and discover what matters to them:
- Beauty Equipment
- Cosmetics
- Fem more
- Hair
- Nail & Eyelash
- Tasty
- Wellness & Beauty
- NEXT (new!)
The NEXT zone will spotlight 25 emerging brands looking to break into the Japanese market — a dedicated space for innovation and new ideas.
Business First: Smarter Networking
This year, the fair will put an even stronger focus on building business connections. One standout initiative is the new Business Card Exchange Event on Day 2 — designed to foster meaningful partnerships in a structured, results-oriented setting.
Part of a Global Beauty Network
Beautyworld Japan Nagoya is part of the larger Beautyworld series by Messe Frankfurt, with events also held in Tokyo, Osaka, Fukuoka, Dubai, Tashkent, Riyadh, and Taipei. As the Tokai region steps into the spotlight, Nagoya’s edition is establishing itself as a key hub for beauty innovation across Asia.
Learn more: beautyworld-japan-nagoya.jp.messefrankfurt.com
