Beautyworld Japan Tokyo returns bigger than ever this April, marking its 27th edition with a record-breaking scale, an expanded international presence, and three pioneering new zones aimed at shaping the future of beauty.
From 28–30 April 2025, Tokyo Big Sight will transform into Asia’s most dynamic beauty hub. Set to be the largest edition in its history, Beautyworld Japan Tokyo 2025 will welcome over 900 exhibitors—a notable increase from 820 in 2024—from 12 countries and regions. Hosted across the entire East Halls of Tokyo Big Sight, the show reaffirms its status as the region’s top B2B beauty trade fair and a vital springboard for global and domestic brands.
This year’s standout development is the introduction of three new zones:
- Clinic Care: Targeted exclusively at medical professionals, featuring cosmetics, supplements, and specialised services for cosmetic clinics.
- Fitness + Beauty: A dynamic space focusing on fitness products and supplements tailored for wellness trends such as yoga and Pilates.
- First Editions: A debut showcase of select European beauty brands entering the Japanese market for the first times.
These join a lineup of 15 thematic zones, including returning favourites like ‘Cosmetics’, ‘Eyelash’, ‘OEM & Packaging’, ‘Fem more’, and ‘Tokyo Nail Forum’, ensuring comprehensive coverage across every segment of the beauty industry.
International participation is another highlight, with 200+ global suppliers from countries including China, Korea, Latvia, Poland, Egypt, Hong Kong, India, Singapore, Switzerland, Taiwan, and the US, alongside a robust Japanese contingent.
Business and Networking Opportunities
Three core business events will drive connections:
- Business Meeting Event: Facilitates cross-border collaborations between overseas buyers and Japanese exhibitors.
- Business Card Exchange Event: One-on-one meeting opportunities among domestic players.
- Clinic Care Networking Social: Tailored for medical professionals to forge new partnerships in a relaxed setting.
Education and Inspiration
A record 48 fringe events will enrich the fair’s content, hosted across multiple specialized stages:
- Aesthetic Stage: Focused on aesthetics, acupuncture, salon management, and female wellness.
- Hair & Nail Stage: Offers hands-on demos and a hairstyling contest for young professionals.
- Workshop Area: Yoga, Pilates, and wellbeing seminars.
- Clinic Care Specialist Seminar: An exclusive platform for medical professionals to explore innovations like hyaluronic acid treatments and integrative skincare procedures.
Looking Ahead: The Global Beautyworld Network
Beautyworld Japan Tokyo is part of the wider Beautyworld series by Messe Frankfurt, with upcoming events in Saudi Arabia, Nagoya, Osaka, Dubai, Tashkent, Fukuoka, and Taipei. Each event reinforces the network’s role as a global connector of beauty professionals and innovations.
