Confirming its leading position in the world of hair & beauty global exhibitions, Cosmoprof Worldwide Bologna has already announced some exciting innovations for the 2025 edition that will be held at Bologna Quartiere Fieristico, from March 20th – 23rd 2025.
Firstly, there’s the layout of the pavilions and sectors. Affecting mostly Cosmopack and Cosmo Perfumery, the new set-up is aimed at helping visitors enjoy their time at the show with a simplified, more functional floor plan.
Cosmopack will occupy the whole of the 19th Pavilion, so that it will be possible to place the machinery segment along with process and packaging machines all in one single area. This will also help exhibitors with robotic, labelling and digital services.
Pavilions 15, 18,15A, and 20 will be entirely dedicated to the relevant supply chain segment, including raw materials, ingredients, contract manufacturing, private label, primary and secondary packaging, accessories, and packaging components.
Cosmetics and Toiletries will be repositioned in Pavilions 26 and 36. Make-up and Skincare will occupy Pavilion 26, while Fragrances will be showcased in Pavilion 36
There are also some changes in the location of the Country Pavilions: UK, USA and part of South Korea will be relocated to Pavilion 22 with direct access from the Service Centre. In the Green & Organic sector, Sana Beauty will host a selection of natural and organic product companies on the mezzanine between Pavilions 22 and 23.
Inside Cosmo Hair, Nail, and Beauty Salon, a selection of professional nail companies will be in a new area, called Nail Avenue. This will be located in the mall, one of the pavilions dedicated to the beauty salon for better B2B interaction with the buyers and distributors. Nail brands interested in direct sales will be found in Pavilion 35 together with CosmoShop.
Pavilion 35, we will host HUB45, a specific area targeting the barbering sector. The Buyers’ Lounges will be set up in pavilions 14 and 36, as well as in the area dedicated to the professional channel. A special lounge targeting herbalists will be positioned in the mezzanine between pavilions 21 and 22.
The lounges will help networking with companies specializing in premium and prestige beauty (Cosmoprime) mass-market cosmetics and toiletries and professional products for hair & beauty salons.
“The new arrangements will lead to a better-organized exhibition as well as responding to the needs of exhibitors asking for more space, as well as companies presenting new distribution channels and product categories. At the same time our objective is to facilitate the presence of all operators with tailor-made visit itineraries,” says Enrico Zannini, General Manager of BolognaFiere Cosmoprof
