Southeast Asia is buzzing once again as Cosmoprof CBE ASEAN Bangkok prepares for its highly anticipated return from June 25–27, 2025, at the Queen Sirikit National Convention Center in Bangkok, Thailand. The event, now firmly established as the leading beauty trade show in the region, promises a bigger, better, and more globally connected edition than ever before.
Organised through a strategic partnership between Informa Markets Asia Ltd, BolognaFiere Group, and Shanghai Baiwen Exhibition Co. Ltd, the 2025 show is expected to raise the bar with a more comprehensive experience that spans the full beauty supply chain — from raw ingredients to finished products.
Thailand at the Heart of ASEAN Beauty Growth
The backdrop couldn’t be more fitting. With a population exceeding 600 million, the ASEAN region has become a hotbed of activity for beauty and personal care. Consumer demand is soaring, and the numbers speak volumes: the sector is projected to reach USD 35.74 billion by 2025, with a CAGR of 3.49% through 2029. The cosmetics segment alone is expected to hit USD 5.45 billion in the same year.
Thailand plays a pivotal role in this growth story. As a regional hub for beauty manufacturing and innovation, the country is gaining recognition for its cost-effective, high-quality production capabilities. Its strengths lie particularly in the natural and organic beauty sectors, with local resources like tropical herbs, essential oils, and native botanicals feeding into both traditional remedies and cutting-edge skincare.
The country’s SPA and wellness industries also contribute significantly to Thailand’s tourism and export appeal, positioning it as a leader in medical beauty and wellness tourism in the Asia-Pacific.
An All-Encompassing Beauty Platform
What sets Cosmoprof CBE ASEAN apart is its expansive scope. The show is divided into two key zones: Supply Chain and Branded Finished Products.
The Supply Chain zone includes Ingredients & Lab, OEM/ODM and Private Label manufacturing, Packaging, and Print & Label. Noteworthy participants this year include AEC Resources Development, Derma Innovation, Kim Pack, Pruksa Laboratory, and Selcon, among many others.
Meanwhile, the Branded Finished Products area will spotlight innovations across Beauty Salon, Hair, Nails, Perfumery, Cosmetics, Natural & Organic, and more. Confirmed exhibitors range from local giants like Giffarine and Karmarts, to international players such as Cesare Quaranta Srl, DJM Instrument Holdings, and Do Day Dream Pcl.
Expanding Global Reach
The numbers for 2025 are compelling: over 2,000 brands from 15 countries are set to participate, spread across 17,000 square meters of exhibition space. Organizers anticipate attracting more than 25,000 beauty professionals, creating invaluable opportunities for networking, collaboration, and business development.
And the growth isn’t just projected—it’s proven. Since its inception, the show has seen exhibition space grow by 96% in its second year, and another 28% in its third, averaging an impressive 62% growth annually. Exhibitor numbers have also surged, increasing by 65% in the first year and 27% in the third.
A Must-Attend for Beauty Stakeholders
With such robust growth and international appeal, Cosmoprof CBE ASEAN Bangkok 2025 is not just a trade show — it’s a strategic hub for beauty professionals looking to expand into Southeast Asia. Pre-registration is now open, and those interested can sign up at www.cosmoprofcbeasean.com.
As the ASEAN beauty market continues its rise, this year’s Cosmoprof CBE ASEAN is set to be an unmissable milestone on the global beauty calendar.
