As 2024 comes to an end, India’s beauty market stands out as a compelling story of growth, innovation, and untapped potential. The 2024 edition of Cosmoprof India, held from December 5 to 7 at the Jio World Convention Centre in Mumbai, marked a significant milestone for India’s beauty industry, showcasing impressive growth and global participation. The event highlighted not just business expansion but also the creative synergy and entrepreneurial spirit shaping the country’s vibrant beauty sector.
A Milestone Event in Mumbai
With 11,124 industry stakeholders attending—a 27% increase from 2023—the event affirmed India’s position as a vital hub for the global beauty business. Attendees came from diverse markets, including the UAE, USA, Italy, Nepal, Sri Lanka, South Korea, and Russia.
The exhibition featured 345 exhibitors showcasing over 700 brands—a remarkable 55% increase from last year. This growth highlights India’s expanding beauty market, where rising consumer demand, digital transformation, and evolving beauty standards attract global players. Notably, 76% of these exhibitors participated for the first time, emphasising the market’s potential and increasing international interest in establishing a presence in India.
Global Reach and Expanding Horizons
Cosmoprof India maintained its tradition of promoting global partnerships. Global exhibitors made up 57% of participants, with strong representation from Europe (34%), the Americas (9.5%), and Asia-Pacific (26.5%). Country pavilions from Australia, Brazil, Germany, and South Korea underscored the fair’s international appeal. The exhibition space itself expanded by 68%, reaching 20,252 square meters.
“Cosmoprof India is a trade fair of national importance in a thriving market. We perceived strong participation and promising business opportunities in the short and medium term,” said Filippo Cavalleri, Sales Area Manager PL division, Alfaparf Milano SPA (Italy).
Power-Packed Business Programs and Networking
Beyond the bustling exhibition floor, Cosmoprof India 2024 provided a rich educational experience. Over 350 professionals attended 16 CosmoTalks and CosmoForum sessions featuring thought leaders from agencies like Asia Cosme Labs, BEAUTYSTREAMS, Centdegres, and WGSN. Major industry players such as Bombay Shaving Company, Looks Salon, and Reliance Retail also shared valuable insights.
The professional channel received special attention with the launch of ‘ONE SHOT BY ON HAIR,’ where over 250 people witnessed live demos and hairstyling showcases. The World Massage Meeting also captivated attendees with its focus on holistic wellness.
“It was an honour to be part of Cosmoprof India 2024. The platform brilliantly showcased innovation, beauty trends, and technology,” highlighted Samir Srivastav, CEO of Looks Salon (India).
Celebrating Innovation and Creative Excellence
One of the event’s highlights was the COSMOPROF INDIA and COSMOPACK INDIA AWARDS, celebrating cutting-edge beauty products. Submissions soared by 105% compared to last year. Over 400 professionals gathered for the prestigious Awards & Networking Night, featuring the stunning ‘Runway by Cosmoprof India’ fashion show by designers Paras and Shalini of Geisha Designs.
“Participating in Cosmoprof India 2024 offers invaluable insights into emerging trends and provides firsthand knowledge of market demand,” emphasised Mohamed Shafeeg, CEO of New Edition (Maldives).
Stakeholder Praise and Global Impact
Industry leaders praised Cosmoprof India for its robust business opportunities and strategic insights. Key stakeholders from countries like Italy, UAE, Brazil, and Indonesia highlighted valuable market exposure and promising business prospects.“Cosmoprof India was always an inspiration in the beauty industry with innovation and technology. This year, the Cosmoprof team organised once again a mind-blowing event, which really amazed me. The show was bigger and better as compared to last year; now my expectation for next year is even higher”, said Jayan Sathyan, Group Head – Beauty – Lulu Group International (UAE).
“The show was bigger and better compared to last year; now my expectations for next year are even higher,” said Jayan Sathyan, Group Head – Beauty, Lulu Group International (UAE).
“All the Brazilian exhibitors were happy with the results and potential partnerships. They already confirmed their participation in 2025,” noted Gueisa Silvério, International Business Manager ABIHPEC (Brazil).
“We have resolved to partake in Cosmoprof India with the aim of gaining a deeper awareness and tangible insight into a market such as the Indian one, which holds immense potential. We have observed a commendable level of professional education and encountered Indian professionals with an open-minded approach towards various medium- to long-term business strategies. In the future, we shall see whether our investment yields fruitful returns!” commented Ilaria Campestri, Head of Sales – IDM Automation (Italy).
“Cosmoprof Mumbai 2024 truly showcased the dynamic energy of the Indian beauty industry, and we were proud to be part of such an incredible platform. We took part in the ‘One Shot by On Hair’ event, delivering innovative and sustainable haircare demonstrations, and in the exclusive runway. Cosmoprof continues to set the benchmark for excellence and innovation in the beauty space, providing an invaluable platform to connect with industry leaders and explore the future of beauty”, said Ankith Arora, CEO and Founder of Streamline Beauty India Pvt Ltd (India).
Positive vibes were highlighted by this year’s country pavilions, too. “The Australian Trade and Investment Commission was delighted to bring several Australian beauty/ cosmetic brands to Cosmoprof India 2024. This initiative underscores our commitment to supporting the growth of the Indian beauty industry through knowledge-sharing, innovation, and partnership. This year, we saw a lot of interest come our way, and given the warm reception we received, we are keen to bring back a delegation next year. Thanks to the Cosmoprof team for all their support”, echoed John Southwell, Senior Trade and Investment Commissioner Australian Trade and Investment Commission (Austrade).
Reflections on Emerging Market Potential
India represents a complex and dynamic environment where tradition meets rapid modernization. The beauty industry is evolving quickly, driven by an expanding middle class, digital connectivity, and a rising demand for personalized beauty solutions. However, navigating this market requires a deep understanding of local preferences, cultural diversity, and purchasing behaviours.
“Participating in Cosmoprof India 2024 offers invaluable insights into emerging trends and provides firsthand knowledge of market demand. It’s an essential step for New Edition to build brand visibility, forge partnerships, and stay ahead in a competitive market. The exposure and networking opportunities we gained have set a strong foundation for future growth and innovation”, underlined Mohamed Shafeeg, CEO of New Edition (Maldives).
Cosmoprof India, with its curated B2B matchmaking programs and global outreach, exemplifies how trade fairs can accelerate market penetration. By offering a unique platform for networking, product launches, and real-time market feedback, the event creates an ecosystem where trends are set, innovations are unveiled, and business relationships are built—all under one roof.
Looking Ahead: Cosmoprof India 2025
“Cosmoprof India was always an inspiration in the beauty industry with innovation and technology. This year, the Cosmoprof team organised once again a mind-blowing event, which really amazed me. The show was bigger and better as compared to last year; now my expectation for next year is even higher”, said Jayan Sathyan, Group Head – Beauty – Lulu Group International (UAE).
Cosmoprof India 2024’s success mirrors the broader significance of Cosmoprof trade fairs worldwide. Looking ahead, the future seems brighter than ever. Cosmoprof India will return from December 4-6, 2025, promising new opportunities, bold ideas, and deeper industry collaborations. Until then, the global beauty community will keep pushing boundaries, inspired by what Cosmoprof has built—one groundbreaking event at a time.
