Dr. Farouk Shami, Chairman and Founder of Farouk Systems, Inc. (CHI and BioSilk), hosted over 1,000 hairstylists from across North America at the Moon Palace Resort & Spa in Cancun, Mexico.
The Farouk North American Conference took place from September 27th – 30th 2024 and presented a rich menu of activities such as innovation and a wealth of educational classes. There was also a discovery hub (interactive learning centre), along with a welcome party and gala, offering inspiration and networking opportunities.
Attendees had the chance to learn from master artists hailing from the United States, Canada, Mexico, Europe, and the Middle East. These industry icons demonstrated the latest trends and innovative techniques to inspire and empower stylists, ensuring they left with not only renewed creativity but also cutting-edge skills to apply in their daily work.
Dr. Shami personally expressed his heartfelt appreciation to all in attendance, recognizing the power of unity and education in the industry. “Thank you for being here; it’s a pleasure and an honour to represent Farouk Systems and to welcome each and every one of you,” he shared warmly, “Every one of you is an artist, and together, we can uplift our profession.”
Dr. Shami’s dedication to advancing education within the beauty industry was further emphasized in his closing words: “Whatever I do, I want to give back to you. I dream of this industry being the best in the world, filled with the most beautiful people.”
Adding to the magic of the event, special guest JorgeX from Xpresion Creativos, an internationally acclaimed hairdresser, wowed audience members with his unique blend of technology and hairdressing innovation. JorgeX is known for pushing the boundaries of creativity and was recently named International Hairdresser of the Year for 2023/24.
Top FSI Educators, including Mego Ayvazian, Anna Cantu, Patrick Kalle, McKenzie Lehmann, Fadi Mehanna, and Leonel Rodriguez led a series of hands-on classes. Featured sessions included “Shear Brilliance: Trendsetting Cut & Colour” and “Crowned Creations: Styling Splendour with Royal Treatment.”
The glamorous Gala Night was a standout moment of the conference, showcasing stunning performances and incredible artistry. Renowned hairstylists Mego Ayvazian, Anna Cantu, Bradley Tuggle, Rocky Vitelli, and JorgeX merged art and technology to create unforgettable runway moments, each one a testament to FSI’s educational focus.
Looking ahead, Farouk Systems Inc. remains deeply committed to educational excellence, continually raising the bar in haircare and styling. As attendees left the conference, they carried with them not just inspiration, but an arsenal of knowledge and skills to elevate their craft and careers.
For more information please visit www.farouk.com
