From live competitions to cutting-edge trends and exclusive reports, this year’s edition promises to be the industry’s most dynamic event yet.
The Beauty World Gathers in Paris
Mark your calendars for September 13–15, 2025: MCB by Beauté Sélection returns to Paris Expo Porte de Versailles, reaffirming its status as the premier international event for professionals in the hair and beauty industries. With nearly 50,000 visitors from 84 countries last year, MCB by BS is more than a trade show — it’s a stage where global talent, innovation, and business converge.
A Hub for Creativity, Networking, and Inspiration
MCB by BS offers a powerful mix of **exhibitions, live shows, conferences**, and **networking** opportunities tailored to hairstylists, beauticians, distributors, and entrepreneurs. This year’s event will shine the spotlight on:
The Emergent Talent Contest, in partnership with Estetica Hair
The Grand Prix de l’Innovation, rewarding forward-thinking products and technologies
A Start-Up Zone for disruptive beauty tech
The Best Salon in Paris award, honouring excellence in salon design
Global Competitions & Haute Coiffure Spotlight
One of the biggest highlights will be the OMC Hairworld Championship, featuring over 1,300 international competitors showcasing elite technical and artistic skills. MCB 2025 will also debut a prestigious collaboration with Haute Coiffure Française, unveiling an exclusive creative collection that celebrates diversity in hair textures and styling.
Insight-Driven Programming with the MCB Observatory
In a major new addition, the event will introduce the MCB by BS 2025/2026 Observatory, an exclusive report exploring three key pillars: artistic creation, product/service innovation, and evolving consumer expectations. Launched via a VIP press conference and expanded upon in a dedicated Sunday conference, the Observatory sets the tone for strategic reflection and industry evolution.
Supporting Tomorrow’s Professionals
A dedicated student day on Monday will foster dialogue between young professionals and industry leaders. Through mentoring talks and career panels, MCB by BS aims to inspire and empower the next generation of beauty experts.
Don’t Miss It
With ten hours of live shows, masterclasses, sustainability and tech-focused conferences, and an atmosphere that celebrates human connection and creativity, MCB by BS 2025 is poised to be a transformative experience for the entire beauty ecosystem.
