ADI SRL

LUXURY BRANDS

THE COMPANY

ADI srl was founded in 2004 by two partners that are involved in the company since the beginning and work on a daily base: Andrea Guizzardi, (54 years old in charge for sales and marketing) and Emanuela Porrati: (48 years old in charge for business operations). ADI is highly specialized in professional luxury brands. During the years ADI discovered and brought to success the best professional hair care products like Oribe, Alterna Hair Care, R+Co, Maria Nila, Olaplex, Pulp Riot, Tangle Teezer, Framar, and many others. Most of them are still distributed by the company. In almost 20 years of distribution we built and refined a wonderful format of work and partnership with the most important salons and beauty experts along the country. And not only: we have grown a network of partners and friends worldwide. We have learnt from the best companies but also from our successes and mistakes, what is needed for a successfull professional distribution. ADI relies its success on professionality, passion and inclusion of every shareholders: clients, hairdressers, educators, distributors, local community, environment, employees. We tried to build a win win situation in every aspect of the business.

TARGET MARKETS

ADI with I.ART brings the Italian quality and taste first in Europe and than to Middle East, USA, Australia. We started from TEMPRA which is the state of the art of quality and performance into semi permanent colors. Designed with the Italian style to target the high class clients that want fashion, class and trend. For sure TEMPRA is the perfect example of the Italian quality and fashion. TEMPRA is the semi permanent color line that gets its inspiration from Art. Now you can paint using Caravaggio’s green, or Van Gogh’s blue. We studied the most incredible masterpieces of history and took the inspiration and developed the most advanced formula: sustainable, iper pigmented, true to tone, vegan, nourishing. You can paint the hair like a master and get inspired by the stunning pieces of art represented on every box. TEMPRA is made of 17 shades of direct colors, that can be mixed and applied directly on bleached hair. The patended Oil mix will nourish and hydrate hair while coloring. The most vibrant result, inspired by the most iconic colors of the history of Art will fade beautifully true to the tone, without unwanted under tones. The colors do not bleed and are easy to mix. You will adore the Italian Mediterranean fragrance, of red fruits and white flowers. To complete the line, a painting needs the perfect canvas. So we developed Cornice: the perfect bleach to prepare the hair to TEMPRA. BIANCA – white, to maximize the lightening action respecting the structure and NERA – black, to enjoy the freehand techniques, without concerns, thanks to the clay content.