Inebrya
Company Presentation
INEBRYA, BEAUTY PROFESSIONALS SINCE 1999
Inebrya was born in 1999 and today belongs to the Pettenon group, one of the most important players in the professional hair market with a global distribution coverage and a consolidated experience in the main foreign markets. It is recognized as a reference point in the international cosmetic sector. The name Inebrya derives from the Italian verb “inebriare,” which means to delight, stimulate, and enhance. Inebrya aims to meet the needs of hair care professionals worldwide, thanks to a complete assortment and the promise of a strong sensory experience.
A WORLD OF INEBRIATING AND PERFORMING PRODUCTS
The Inebrya world is a world full of irresistible fragrances, sophisticated packaging that plays with transparency and pastel colours, soft and impalpable textures, as delectable as a creamy dessert. Every Inebrya product has a great power of seduction and can transport anyone to an alternative world made of beauty, comfort and warmth. But the Inebrya world is equally a functional and high-performing world, aimed at hairdressers who always want to excite and offer a sensory experience to their clients.
THE QUALITY YOU CAN TOUCH
In Inebrya, we use innovative patented products to revitalise scalp and hair, offering top performance while respecting the hair fiber. This is because, for us, beauty means innovation too. Every day, we work with our research and development team to find new formulas that may unlock new possibilities. Because there’s no end to femininity…
STANDING BY SALONS AND HAIRDRESSERS’ CREATIVITY
The full range, covering all technical areas, product performance, and completeness in the professional sector, allows us to offer salons with a complete brand experience, ranging from style inspiration to all technical support. Furthermore, the versatility of our products allows hairdressers to create styles bespoke for the needs of every client, because people are always at the centre and every quality service must be tailor-made to the wearer. Also, this is the unmistakeable made-in-Italy quality.
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Strengths & Opportunities
- Sensorial experience as a point of differentiation
- Ultra femininity and elegant maximalism
- Complete professional range
- Constant research and innovation
- International education programs (training and events)
- 100% made in Italy
- Worldwide distribution
- More than 20 years of expertise
Products
BLOND ESSE | NO-YELLOW NO-ORANGE
Maintenance treatments of light tones to neutralise undesired warm reflects.
No-Yellow treatments intensify cool blonde tones, while No-Orange ones achieve light brown and dark blond tones without undesired warm reflects.
No-Yellow and No-Orange, used in the salon and regularly at home, fight the appearance of respectively yellow and orange-copper reflects by enhancing cold shades, for a trendy color that doesn’t change over time.
No-Yellow is ideal for blonde, bleached, and gray hair; shades 8-9-10.
No-Orange is ideal for dark blonde/light brown, colored, or bleached hair; shades 6-7.
UP TO YOU
Up to You by Inebrya is a 100% vegan curl and liss treatment line enriched with precious natural-origin ingredients—an opportunity to reinvent and enhance yourself.
Its formulas are 100% vegan, free from SLES/SLS, and contain high percentages of natural-origin and biodegradable ingredients.
Thanks to professional, premium, and innovative formulations enriched with cutting-edge active ingredients, hair is not just cared for but transformed and enhanced, unleashing the full potential of every strand. Enveloping fragrances and refined, luxurious textures offer a complete sensory experience, while instant, high-performance, and customizable rituals simplify the transition from curly to straight hair and the other way around.
GREYLOSOPHY
The new era of beauty for grey hair.
With avocado oil, shea butter, and a blend of light purple pigments
Our specialized grey hair care range is infused with natural proteins, vitamins, and antioxidants. This formula nourishes and hydrates, leaving the hair soft and shiny while protecting it from damage, frizz, and aging. It’s also designed to promote the well-being of the scalp, fostering strong and beautiful new hair growth. Ideal for gray, white and bleached platinum blond hair.
Sulphate and silicones free Vegan
Related news
According to company statements, the currently developed business geographic areas are
More than 60 countries in the world
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