MAXXelle

MAXXelle is a third-generation Italian family company with over 60 years of experience and know-how in the professional hair care industry. The company has established itself in the sector by focusing on sustainable production that respects both human health and the environment. MAXXelle’s mission is to preserve the well-being of hair, developing non-aggressive and natural professional hair care products with the highest performance. MAXXelle products are 100% Made in Italy and are based on the concept of Natural Hair Care Attitude, the company motto that describes the constant goal of providing the consumer with a highly performing and natural product.

NATURAL AND ORGANIC HAIR CARE COMPANY

MAXXelle is a natural and organic hair care company that has been operating in Italy for over 60 years. The company aims to provide high-quality and sustainable products that respect human health and the environment. The company has obtained the COSMOS ORGANIC certification, uses green energy and Industry 4.0 technology, collaborates with a local university, and distributes its products globally. The company also offers training courses and workshops for its customers and professionals through its In-House Academy.

SUSTAINABILITY

One of the company’s vocations is sustainability, with green production processes that have zero environmental impact. In respect of the Planet and Nature, MAXXelle is committed to minimizing the environmental impact by reducing CO2 emissions in all its actions: from the use of renewable energy in all production phases, thanks to the photovoltaic system it is equipped with, to the choice of a 100% recycled and recyclable certified packaging for all its products.

COSMOS ORGANIC

Since 2022, the company has been using the COSMOS ORGANIC certification issued by ICEA. This finally certifies the key corporate principles such as the preservation of human health and the environment, respect for biodiversity and the use of ingredients of natural origin and raw materials from organic agriculture in its formulations. This internationally recognised certification demonstrates MAXXelle’s commitment to guaranteeing natural and organic cosmetics made with 4.0 production and with the highest environmental sustainability practices to consumers. All raw materials, facilities and manufacturing processes meet the COSMOS ORGANIC certification standard and comply with the requirements to be considered natural and environmentally sustainable cosmetics.

UNIVERSITY RESEARCH

MAXXelle boasts a long and meticulous research of innovative formulas aimed at developing increasingly performing products and ensuring the high-quality standards that distinguish the Made in Italy. The company has a framework agreement with the University of Camerino – UNICAM, a local University of Pharmacology and Cosmetology with which it promotes and develops Research & Development activities.

INDUSTRY 4.0

Research, innovation and quality are the three pillars that guide every phase of production at MAXXelle. Its production division has a wide range of hi-tech tools and machinery connected to a 4.0 Quality Control System, which allows to monitor and record every process of the production cycle: from the selection of ingredients to the finished product.

INTERNATIONAL APPROACH

The company has a strong international and multicultural orientation that is reflected in the development of new products suitable for the needs and peculiarities of populations around the world. After establishing itself on the national territory with an effective distribution network that operates through direct agents and exclusive distributors, MAXXelle has also opened up to foreign markets, reaching today more than 27 countries in the world.

IN-HOUSE ACADEMY

Our In-House Academy offers training courses for optimal use of all MAXXelle products and workshops dedicated to current trends, aimed at both technical and commercial professionals; valuable opportunities to create a collaborative climate that fosters the development of a network of skills inspired by the MAXXelle philosophy. Our technical rooms and our staff are at the disposal of customers for on-going improvement.