SIKHA Hair Care

Sikha is a professional hair care brand inspired by the philosophy of Gen Z and Millennials who value sustainability and practicality. Sikha products are vegan, cruelty- free, and made from natural ingredients such as Rice Bran Oil. Sikha offers quick and easy solutions for professional hair care that suit the busy lifestyle and ethical standards of the new generations. Sikha uses green energy and Industry 4.0 technology to reduce its environmental impact and optimize its production chain. The brand Sikha – a Teen Idol was born in 2022 to meet the needs of the New Adult Generation in the world of Made in Italy beauty.

It targets Gen Z and Millennials and offers a new approach to professional hair care that values their attention to sustainability and the practicality of quick & easy to use technologies. Young people are more attentive to their hair’s care and beauty than previous generations. They are much less oriented towards perfection, seeking instead a more natural prevention and an authentic beauty routine; that expresses their own personality and ethics. They have transformed the beauty industry by establishing a new model of beauty that is “clean” and “safe”. The Gen Zer consumer is a consumer who is as attentive to the needs of the Planet as to those of their own Person. Sikha wants to follow up on this change in the perspective of the new generations, responding promptly to the needs of a generation with a frenetic pace of life and which demands reliability in terms of immediacy of result..

The products in the Sikha range aim to offer professional treatments whose characteristics are quick and ease of use and top performance, dispelling the belief that rapidity is synonymous with carelessness. In the same way, Sikha embraces the safe and sustainable beauty model that this target audience refers to. All Sikha formulations are certified vegan and cruelty free with a perfect balance of excipients and active ingredients of plant origin. Sikha products do not contain PARABENS, PARAFFINS, SILICONES, PETROLATES, POLYOXYTHYLENE COMPOSITES, SLS, SLES.

Sustainability is a key point for the brand, which appeals to the young people’s sensitivity towards environmental issues. The company uses a green energy in all production phases to minimizing the impact on environment by reducing CO2 emissions, thanks to the photovoltaic system it is equipped with. The Industry 4.0 system monitors all the production processes, ensures control and optimization of the entire production chain. The close attention to the development of natural, high-quality formulas is also reflected in the choice of selected natural ingredients such as Rice Bran Oil. This active ingredient contains no GMO derivatives and is not produced from genetically modified plants. Further more, it has never been tested on animals and its Italian origin is certified.

This precious active ingredient used in oriental cosmetics for its antioxidant properties for daily body, face and hair care has been chosen by Sikha as the common denominator of all its references in its various lines: colouring, washing and styling..