EXALT THE BEAUTY OF EVERY INDIVIDUAL

Company Name

Pidielle S.P.A

Address

Via Bergamina, 7
20014 Nerviano
Milan – Italy

Main Brands

Elgon, Elgon Green, Mood, Link-D

Network
Established
1970

Elgon PIDIELLE

Company Presentation

Pidielle S.p.A is an international company based in Milan, drawing on its founder’s talent and experience in the field of professional cosmetics. A modern business, is always on the cutting edge, to ensure innovative hair care solutions. Pidielle S.p.A. is committed to ensuring the highest possible levels of safety while reducing impact on the environment through carefully selecting its suppliers of ingredients, packaging and components. For more than 50 years we have worked with professional hairdressers from all over the world to help them deliver uniqueness to their clients. This translates into a profound understanding of color and the professional sector, as a guarantee of the quality and service that our company is able to provide. Our approach matches high performing Made in Italy products with concrete business development projects for our partners through support, collaboration, inspiration, international education and bespoke services.

INDEPENDENT HAIR BEAUTY LAB

Pidielle puts individuality and uniqueness at its core, offering products, services and interactive education to support the hairdresser’s business. Our objective is to empower stylists and colorists all over the world with expert knowledge and know-how, so they can focus on creativity and offer a truly personalised service to the client in the chair. Pidielle boasts an internal laboratory in which our products are formulated and developed, as well as proprietary manufacturing units. As certified manufacturers and color experts since 1970, our production principles are founded on a continuous quality and control system, which has always distinguished the brand. A company with a conscience, devoted to reducing social injustice and helping shape a better future. Since 2010 we have been working with COOPI an independent, secular humanitarian organization committed to the development of women and local communities. After the project in Sierra Leone, teaching local women how to cultivate their own farming business, Elgon has supported the project WATER FOR LIFE, WATER FOR PEOPLE in Ethiopia, and has already identified new further projects to be involved in over the coming years.

MARKET INTEREST

Distributed in 91 countries, Pidielle is looking to expand its family. We are looking for distributors with a solid experience in the cosmetic industry, who hold a structured and widespread commercial network in their territory. If you, just like us, strive for increased sales development and believe in providing excellent education programs, please get in touch.

BRANDS

Elgon the premium and international brand of hair cosmetics that has been supporting the passion and creativity of hairstylists around the world. It offers inspiration and innovation with Italian-made quality products and personalised professional services. The brand’s mission is to accompany its partners as they grow, offering tailor-made training experiences and valuing the uniqueness of each individual: professionals and customers alike. Mood is a simple and functional range of products to kick-start any beauty program. A dynamic and alternative approach to professional products for the treatment, styling and hair color, expressed in high-impact packaging. Mood provides quality through advanced formulas that are 100% made in Italy.

IBI

is an independent Italian project born within the group, specializing in the design and production of innovative and sustainable hair cosmetics. Specific expertise lies in the ability to create customized formulas based on customer needs and perfectly adhering to the identity of their brand. Maximum sustainability and respect for the planet at the heart of everything IBI does.

BIO-TECHNOLOGIES

With the term ‘bio-technology’, we mean the study and industrial application of processes such as fermentation, enzymatic action, liposomes and cell cultures – all processes occurring in nature – which allow for the production of highly performing cosmetic ingredients with a high index of naturalness. A dynamic and flexible use of products derived from bio-technologies allows for the development of innovative products and offers the opportunity to customise the end product, with a focus on sustainability. This is why Pidielle will include bio-technological ingredients in all of its new launches.

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Key People

Serena Caimano
CEO

Strengths & Opportunities

  • 100% made in Italy
  • Worldwide presence
  • Strong focus on R&D and innovation
  • Halal and eco-friendly product line
  • Highly engaged in CSR activities
  • International education program
  • ISO 9001 certification to ensure first-class products
  • Our goal: to offer top-quality professional products and services
  • Our mission: to make a personalised and premium quality professional hairdressing service available to everyone

Products

ESSENTIAL

New amazing six lines of essential products designed to give, in the salon and at home, a professional, effective and safe response to the most common hair needs.

• YES SHINE: visibly shiny hair for an incomparable brilliance. SPARKLE SHAMPOO, EXTRA GLOW MASK, CRYSTAL WATER.
Focus on: YES SHINE CRYSTAL WATER. Liquid conditioner with instant brightening action.

• YES SMOOTH: Visibly silky hair, surpri ingly disciplined and shiny. SUPER CONTROL SHAMPOO, SO SLEEK CONDITIONER, LISS FOREVER MASK, MAGIC COAT SPRAY. Focus on: MAGIC COAT SPRAY. Ultralight protective spray with anti-frizz action, even in humid conditions.

• YES HYDRA: visibly and deeply hydrated hair, for an extraordinarily healthy, soft look that is full of vitality. HYDRA BEAUTY SHAMPOO, HYDRA BEAUTY CONDITIONER.

• YES NOURISH: visibly nourished, extraordinarily soft and full hair POWER SOURCE SHAMPOO, HYPER NUTRI MASK, WONDER NUTRI OIL, MIRACLE DAY&NIGHT SERUM. Focus on: WONDER NUTRI OIL. A treasure chest of wonder for the hair, a wonderful deep-acting nourishing oil for all dry hair types. MIRACLE DAY&NIGHT SERUM. A miracle of versatility for hair: a beauty cuddle for the day, a nourishment booster for the night.

• YES DAILY: Visibly healthy hair full of vitality, super light and shiny. Ideal for a frequent use. EVERYDAY SHAMPOO, DAYBY- DAY HYDRA MIST, NO STRESS DRY SHAMPOO.

• YES CURLS: Elastic, hydrated, soft and shiny curly hair. Absolutely perfect. +53% of elasticity. HYDRA SHAMPOO, GENTLE SHAMPOO, HYDRA MASK, NUTRI MASK, MEMORY CREAM, HYDRA SPRAY. Focus on: MEMORY CREAM. Unbelievable elasticising cream with memory effect.

LUMINUANCE

Permanent hair coloring oil. For ultra radiant, multidimensional color results. +25% BRILLIANCE ON HAIR. 50 shades. Mix ratio 1:1. The formula:

• 1,2% Biotech Verbascum Extract 1,2%: a functional quantity that guarantees bright, lustrous, radiant hair.
• 0,15% Vitamin C: for soft,shiny hair and an antioxidant effect.
• Ammonia free
• PPD free
Benefits for the salon:
• SUPER FORMULA ? +25% brilliance of hair.
• MULTIUSER ? With a single color the colorist can meet the needs of all customers stock saving.
• GREATER TOLERABILITY OF THE SKIN ? No Ammonia, No PPD.

GET THE COLOR

PPD free permanent professional coloring cream. The hairdresser is able to propose the new NATURAL GLOW™ color result service and recommend the most suitable nuance among the wide range of Get The Color, thus create a qualitative experience in the salon that builds customer loyalty.

What makes this range unique?
•Natural effect color service •Glossy color
•100% coverage of grey/ white hair
•Long-lasting color •It does not contain PPD, parabens, silicones, sulphates, SLS and SLES Mixing ratio: 1:1.5. High lift lighteners 1:2
The formula: • 0,15% VITAMIN C: softness, shine and an antioxidant action. • 0,15% FERMENTED CITRUS FRUIT EXTRACT: bestows shine, radiance and hydration upon the hair.

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