Dancoly Cosmetique’s recipe for success is its perfect balance between quality and price, combined with its commitment to protecting the environment and sustainability.
EsteticaExport has interviewed Brian Bruno, CEO at Dancoly Cosmetique.
Please introduce your company.
“Dancoly Cosmetique France is an international manufacturer of cosmetics, integrating cosmetics design, research, development, manufacturing and sales. The headquarters is located in Aix-en-Provence, South France. The company distributes two brands: DANCOLY ANGEL and VIESO under DANCOLY. With our combination of product quality and competitive pricing, we have quickly taken our place among the leading brands of professional hair products in the world. At present, we are selling in more than 70 countries and we are growing rapidly every day. In order to meet more customers’ needs, we have also created a special OEM department, providing what we call ‘one-stop professional services’ including brand product design, content development and international production, helping customers in many countries to realize their dreams of private labels”.
What are the characteristics that make your brand special?
“There are four areas we focus on:
• Environment protection: all the packaging materials we use are recyclable.
• Respect for life: all the tests we do in laboratories are on real human hair. No animal tests are allowed.
• Quality assurance: we have GMP certifications from European Union and American FDA.
• Safer and more natural formulas: all products are free of controversial ingredients, which means: No Parabens, No Sodium Lauryl Sulphate, No Paraffin Oil or Vaseline, No Cocamide Dea”.
What does it take to be successful in the markets where you are present？
“We have always believed that a brand that only relies on cheap prices and marketing techniques cannot succeed in the long run. We understand that only products that can give consumers a feeling of perfection can be considered successful. Taking into consideration these elements, we can predict whether a brand can win in a competitive market. Achieving a perfect balance between quality and price is our everlasting goal and our commitment to all customers”.
How has your company faced the troubles brought about by the Pandemic? How are you moving forward now?
“Under the influence of the COVID-19 pandemic in 2020, the global consumer market became weak. Luckily, since our establishment, we have relied on a cost/performance control strategy so, after the pandemic, our sales have recovered rapidly. In a short matter of time, our sales have surpassed pre-pandemic levels. This proves the end consumer’s loyalty and dependence on our products. We are very excited”.
What are your hopes and plans for the future?
“Looking to the future, we want to be more committed to environmental protection of the earth, we have an ambitious plan to implement a ‘green production’, that goes through a series of steps including:
1. Increase the proportion of clean energy such as solar, and wind power in the production process.
2. Employ more degradable packaging materials to reduce the burden on the earth.
3. Plan to add production bases in each continent, try to implement local production and nearby supply, to reduce the carbon footprint caused by long-distance transportation, etc..
As residents of Planet Earth, we would like to take responsibility and take care of the place where we live together”.
Do you have any activity online? Do you believe online activities can help your business?
“Online marketing is now the mainstream of consumption and we are always happy to showcase our brands, new products and trends to global consumers through the Internet. This represents a great help to the company’s brand product marketing business”.
