The 19th edition of Cosmoprof North America followed the trend of all the major hair & beauty fairs in Spring/Summer 2022: participant numbers down on previous years, but a huge eagerness and motivation to do business.
Held from July 12th-14th, 2022, at the Las Vegas Convention Center Cosmoprof North America, the leading B2B beauty exhibition in the Americas, successfully concluded its 19th edition. The trade show welcomed attendees from across the globe at its new location with a new two-hall format which saw Cosmopack North America with its dedicated hall for the first time. Throughout the three-day event, 32,000 retailers, distributors, investors, beauty brands, suppliers, and the press connected with over 1,100 exhibiting brands to discover new product launches and facilitate business.
In addition, was also unveiled a new categorization of finished products into four macro categories (hair care, skin care & makeup, nails, and natural products), much to the delight of exhibitors and attendees alike. Alongside these macro-categories, special areas were organised: Discover Beauty, Discover Beauty Spotlights, Discover Green, and The Beauty Vanities, in addition to the Country Pavilions, featuring international delegations from Argentina, Chile, China, Colombia, Dominican Republic, Italy, Korea, Morocco, and Spain.
The show also saw the return of programs such as the ‘Buyer Program’, connecting exhibitors with leading retailers, e-commerce platforms, international buyers, distributors, and brands including the first-time participants Target and Coupang, South Korea’s largest online marketplace.
Through CosmoTalks, the global educational program powered by Cosmoprof, the exhibition hosted 12 seminars featuring speakers including top executives from The NPD Group, thirteen lune, Ulta Beauty, Unilever, and more. Entrepreneur Academy, a unique one-day intensive workshop for up-and-coming beauty entrepreneurs, was sold-out, as was the newly offered Cosmopack Education, with each of its nine beauty supply chain-cantered sessions standing room only.
Also returning was CosmoTrends, featuring trends showcased among exhibitors, including FILL IT UP (refillable beauty), LET’S TALK ABOUT SEX, SUPERCHARGED SERUMS, TEXTURED TRESSES, ETHICALLY SOURCED, and WFH SPA, and the Cosmoprof and Cosmopack North America Awards, which honoured the best among exhibitors across seven categories live at the event.
