Emsibeth

When everything is at the beginning, when enthusiasm overcomes every obstacle, when vision is infinite, passion does not see any limits. When evolution is always at your finger tips, dreams are made to come true, fatigue is a nonfactor. This is how we have been living our twenty years, because twenty years are so full of marvellous things and are the prelude to one thousand more goals to come.

IDA FUGA INTERVIEW: “I have always been interested in the world of hair. And this is thanks to my mum, who was a hairdresser and had a hair salon: as a child I would spend hours upon hours with her, observing how the women would be transformed under the touch of her hands. She was very good, she was able to bring out the best of every hair type. And here was much more to it: her salon had the cosy atmosphere of a living room, where the women exchanged advices and recipes, while enjoying the marvellous cakes that my mum would bake for them. The energy there, was harmonious, made exciting by my mum’s passion for her work. It is also thanks to her that Emsibeth Company was built on solid foundations, as solid as the values that she conveyed to me: I wanted to create a family-like and respectful environment, where people can work with dedication and in the name of authentic beauty.”

THE COMPANY
The Emsibeth project began in 2001, in Verona, from an idea shared by a group of friendsentrepreneurs and from the innovative and genius formulas and ideas of Giancarlo Frigeri, which are hat made and still make the difference in quality and significantly determine the fine properties and innovation of our products, also allowing us the privilege of using Juno Thermal Water. And this is how the first thermal line was developed, dedicated to the precios work of beauty salons, that can turn into bona fide wellness centres for scalp and hair. This group of men and women had a strong desire to find a company where values were the inspiring common thread: respect, reliability, loyalty, honesty, care to the needs of the consumers and the market, to offer solutions through high level training, the most advanced technologies to support the growth of the salon. Our values are defined by the choices that we make every day. To be reliable, guaranteeing effective solutions and answers. To always keep the passion alive, that allows us to attain our Having gained years of experience in major multinational cosmetics companies, Ida Fuga decided to blaze her own trail. The companyis founded on teamwork,connection and accessibility.company mission. To work while recognising individual diversities and the environment that surrounds us, because this means respect. To remember that being concrete is the best way to achieve any goal. To never forget that performance does not require constant research and that one can only achieve excellence through continuous improvement. Today we represent 4 brands that together stand out for professionalism, global wellbeing and the highest quality, making our proposal unique and absolutely qualified.

December 10th, 2021: Emsibeth became a Benefit Corporation. Through changes to its Articles of Association, a Benefit Corporation commits to achieving not just profit but also objectives for the good of the environment, people and the community. The heart of a Benefit Corporation lies in the delicate balance between individual rewards and the pursuance of a shared common good.

100% MADE IN ITALY. ZERO COMPROMISES. WITH INFINITE LOVE. OUR 4 BRANDS:
Emsibeth comes from the great experience of industry and hair professionals. We have always been synonymous with technique and professionalism at the service of hair dressers who intend to pursue the highest performance in their work: an important assortment of cosmetic solutions at the disposal of the most challenging requests. Thermal is a professional philosophy with a holistic approach to the beauty of hair, that depends on the health of the scalp and especially on the overall wellbeing of the person as a whole. Thermal’s strong points are represented by the treatment lines through the extraordinary properties of the water from the ancient Roman baths of Juno and in the rituals of the AQVACEREMONY method, together with sounds, fragrances and routines that nurture personal wellbeing. Ethè is the haircare Brand dedicated to length. It offers products with high performing ingredients for extreme efficacy: sophisticated fragrances and antipollution, ethical and plant-based formulas. Ethè is the luxury of authentic beauty to restructure, nourish and illuminate every day with elegance, sensoriality and efficacy. Arpège Opera is an actual revolution of the world of colour. Inspired by the magic of music and the observation of the purest of hair, that of children, where plays on colour, shades, radiance and freshness reign. To recreate this vivacity, very high quality products have been formulated, thanks to which it is possible to créate colour expressions that are always different and unique.