LOMA

Loma Hair Care, founded over 30 years ago, is a leading professional hair care brand committed to creating high-quality products that are both environmentally friendly and effective. With a focus on using natural ingredients, Loma’s goal is to provide salon professionals and clients with products that are as pure and sustainable as they are luxurious. As a company, Loma stands out in the hair care industry for its dedication to using certified organic aloe vera and other botanical ingredients, ensuring the products are free from harmful toxins. The brand’s core values are centered around environmental responsibility, product performance, and building strong relationships with suppliers, which has helped establish Loma as a trusted name in North America. Having achieved significant success in the U.S. and Canada, Loma is now expanding into Europe to meet the growing demand for natural and sustainable hair care products. With an established presence in the professional salon industry, the brand is now setting its sights on growing its reach across key European markets such as the Netherlands, Germany, France, and Spain. This expansion is part of Loma’s larger goal of becoming a globally recognized leader in eco-friendly hair care solutions.

To facilitate this growth, Loma has partnered with Estetica magazine, a renowned publication in the European beauty and salon industry. This collaboration will help raise awareness of Loma’s unique offerings, positioning the brand as a forward-thinking, sustainable choice for salons across Europe.

Loma’s future plans also include further expanding its product offerings, increasing its presence in both high-end and boutique salons, and providing comprehensive support for its European partners. By continuing to innovate and stay true to its mission of delivering clean, effective, and luxurious hair care, Loma aims to become a household name for salon professionals across Europe.