The focus of haircare is shifting and increasingly, it starts at the scalp. With Keraplant Care, Lisap Milano introduces a new professional system designed to address scalp health as the foundation of performance-driven haircare.
This shift is also reflected in the market: scalp care is now one of the fastest-growing segments within the industry, with projections showing steady expansion and increasing demand for targeted, microbiome-based solutions.
Developed in Italy and backed by over 70 years of expertise, Keraplant Care is positioned as a complete, modular treatment system for salons, combining high-performance formulas with a customizable, ritual-based approach.
A SYSTEM BUILT AROUND SCALP DIAGNOSIS
At the core of the range is a clear positioning: scalp diagnosis as the starting point of any treatment. Each protocol is designed to respond to specific scalp conditions, making the system particularly relevant for salons and distributors looking to expand into targeted, service-driven haircare.
The formulas are based on the Kerabiome Complex, a prebiotic blend combining xylitol and lactitol, designed to support the scalp microbiome, strengthen the skin barrier, and reduce common issues such as dryness, itching and dandruff.
This aligns with a broader shift in the category: microbiome-focused scalp solutions are growing faster than the overall haircare market, confirming the move towards more advanced, treatment-driven approaches.
SIX TARGETED LINES FOR DIFFERENT SCALP NEEDS
Keraplant Care is structured into six complementary lines, covering the main scalp concerns and enabling tailored in-salon protocols as well as retail continuity:
- Balancing – for excess sebum and oily dandruff
- Refining – for deep purification and dandruff control
- Energizing – for hair loss and weakened hair
- Calming – for sensitive and irritated scalp
- Keeping – maintenance and daily care
- Ritual – pre-treatment preparation and scalp reset
Each line is designed to work in synergy, combining shampoos, lotions and targeted treatments to deliver visible, long-term results.
KEY ACTIVES AND POSITIONING
The range combines high naturalness (up to 99% ingredients of natural origin) with dermatologically tested formulas and a vegan positioning.
Key actives include:
- Capilia Longa (curcuma extract) for stimulating hair growth and strengthening follicles
- Creosote extract for dandruff control and purification
- Ñangapirí leaf extract for sebum regulation
- Kerarelief Complex for soothing sensitive scalp
- Luminance Complex for shine and fiber protection
This formulation approach allows distributors to position the line across multiple needs, from treatment-focused salon services to home maintenance retail.
SUSTAINABILITY AND SENSORIAL EXPERIENCE
Keraplant Care integrates a clear sustainability approach, with packaging made from up to 95% recycled plastic and upcycled materials for labels and secondary packaging. Fragrances are up to 95% biodegradable and of natural origin, contributing to a more responsible product lifecycle.
Each line features a distinct olfactory identity, reinforcing the positioning of the system as both a treatment and a sensorial ritual.
A COMMERCIAL OPPORTUNITY FOR DISTRIBUTORS
For distributors, Keraplant Care fits into a segment that is rapidly evolving beyond traditional haircare. The growing focus on scalp health, increasingly seen as the foundation of hair performance, is driving demand for structured systems rather than standalone products.
In this context, the line supports both in-salon services and retail continuity, offering a protocol-based approach aligned with key trends such as microbiome care, natural formulations and holistic wellness.
