Francesca Nocentini has been recently appointed as the CEO of Kemon, a renowned Italian company in the professional hair & beauty sector. She is committed to improving the position and image of the company, especially in light of the announcement of Angelo Seminara as its new artistic director.
2023 has been an important year for Kemon. Thanks to constant investment in innovation, research and development, they reached €40 million in turnover and implemented high standards in quality, environmental protection and production.
Nocentini has a clear view of the future goals of the company. She wants a 360-degree shift, starting with the enhancement of distribution processes to create a better relationship with the customer. Kemon boasts a great know-how and deep experience that will be the basis to keep improving the production processes, increasing service levels, and keeping up the ability to generate value for money. By exploiting its industrial know-how, Kemon can differentiate itself from the rest of the market by offering innovative solutions.
The new CEO explains that in recent years, Kemon has been mainly investing in R&D, achieving specialization in state-of-the-art natural formulations and sustainable packaging. From 2024, they want to focus on improving the digitalization system of the production and distribution process.
Over the last 5 years, €11 million have been invested in industrial renewal to prepare the company for the near future, creating a new 3,000 square meter factory dedicated to new packaging for increasingly automated, efficient and sustainable solutions, as well as the restyling of the machine fleet with a packaging service offering increasingly personalized solutions.
Nocentini also announced the imminent opening of two new academies: one in San Giustino, (the historic seat of the company in Umbria) and the second one in Milan.
The transformation of the last 10 years has also been instrumental in the repositioning Kemon’s brand image, which has led to a change in Artistic Direction, which, from October 2024, will pass to Angelo Seminara. This collaboration will be announced during an international event to be held during Salon Look in Madrid.
