Alter Ego Italy

OUR HISTORY

With MORE THAN 30 YEARS under the leadership of Pegorin’s Family, 1988 sees sons Gianni and Federico bring to life, Alter Ego Italy, what is today recognized as one of the most important brand of the Pettenon Company.
Distributed in more than 60 countries all over the world, in these past three decades, the brand has earned a reputation for innovation and product excellence. Alter Ego Italy creates product lines through its technical expertise, ensuring maximum effectiveness, safety, and sustainability for professionals and customers. At the core of these qualities lies Italian craftsmanship: all Alter Ego Italy products are conceived, formulated, and manufactured in Italy, combining a scientific approach with the artisanal care that defines “Made in Italy.” The result is our mission: a range of highly effective formulas that allow professionals to explore and reveal the many facets of beauty with ease and confidence.

THE BRAND ESSENCE

Alter Ego Italy is the tool that enables professionals to highlight the different facets of their clients’ personalities, allowing everyone to explore and express the many sides of their beauty, unlock your possibilities.

ALTER EGO ITALY EDUCATIONAL PROGRAM

It offers a complete range of workshops designed to build a core foundation of knowledge and technical skills. The insalon program brings custom-made classes adapted to the needs of each team. The Alter Ego Italy education team is built on established industry leaders in coloring, cutting and styling. Thanks to our SALON EXPANSION program, Alter Ego Italy offers each salon the opportunity to choose the marketing program best suited to their specific needs.