Artègo

ARTÈGO BEAUTY JOURNEY

For over 25 years Artègo has been a trusted partner of thousands of hairdressers around the globe. Artègo was born from a diverse group of professionals working in the cosmetic industry… A designer, an engineer, a chemist, a financial controller, a marketing expert and a distributor. These individuals formed the perfect blend to produce a revolutionary haircare company.

CARE FOR BEAUTY IS OUR ANSWER

Think about the best things in life: art, nature, music, haute couture, books, movies, theatres… Beautiful things reveal the Care, the talent and the passion of who created them. Care is our pivotal value, quality and beauty revolve around it. It is the expression of a desire and a vision of the world that we put into our products and services, in the salon as a place of hospitality and professionalism. We think that without care, love, passion and knowledge it is not possible to create beauty. We think that Care, respect and health are the fundamental conditions to make the hair beautiful and achieve the best performances. Our mission is: wellbeing, life, self-esteem, beauty enhancement through Care.

OUR MARKETS

We sell thoughout importers and distributors in more than 40 foreign markets: EU, North America, Australia, Turkey, South Africa and Marocco, alongside the best middle-east markets. We have a strong interest in the North American market and we look at emerging markets such as Central and Southern American ones as well. We are travelers: beauty is our journey, and the journey itself is our destination. We’re moved by the yearn for constantly exploring and interpreting its mood with ideas, products, styles and places. With Care, passion and professionalism.

OUR DRIVERS

• NATURE AND RESEARCH We feel that nature is life, energy, value, care, beauty. Phyto-technology: we obtain the best technical and beauty results balancing natural elements, always present in our formulations. The perfect mix between natural and organic ingredients (effective and sustainable) and active principles (originating from scientific research). Our R&D laboratory works in synergy with the best professionals and most advanced Universities in terms of cosmetology and trichology, to develop products that: respect the scalp and the hair structural integrity, add active substances to care for the hair. Allowing the hairdresser to obtain the best synergy between: care and respect for the hair, cosmetic beauty, technical success, best results.

• TRAINING GUARANTEES THAT KNOWLEDGE is shared, thus contributing to the professional and business growth of the salon.

• SOCIAL RESPONSABILITY
Because the company is not a machine, but has a leading role in society. It creates job opportunities, social growth and has a positive impact on the surrounding community and environment. It is a stimulus and a commitment to protect Beauty in all its expressions, from natural places to ancient residences, to the arts and the artifacts which mark the history and spirit of our beautiful country. Actions that express our belief: companies can go further, supporting projects and community initiatives. One of our important initiative is supporting FAI “Fondo Ambiente italiano” (Environmental Italian Fund). As a Golden Membership Donor, it fulfills our spirit, our vision, our Care For Beauty belief. It represents an incentive for us, a commitment to safeguard beauty in all its shapes; we do not only ideally share this belief, but we support it with projects and concrete actions.