Vitality’s

Farmen International Cosmetics Distribution was born in 1964, in a small three-room laboratory in Turin, Italy. A genuine firm, fruit of the labour of two generations, offering effective, reliable and cutting-edge products to beauty treatment and hairstyle professionals. A firm that is recognised and appreciated in more than 80 countries, across the five continents. Right from the first product, Farmesil silicon spray, a brainchild of founders Mariarosa Ceccon and Piero Manzetti, it stood out for its innovative and modern business approach. This is how the first gas-free Italian hair spray, Natural, was born, and all the other products that enrich its three brands: Vitality’s, Neà-Spa and Fascinelle.

A complete production chain

One of their strong points is the ability to manage the entire production chain within the company: from the initial concept to the selection of raw materials and active ingredients, right up to production, delivery and education of the end user. Only in this way, by meticulously checking each and every step, can Farmen truly guarantee the quality and reliability of their products. These tests are so stringent that no more than around 100 of the approximately 600 formulas evaluated every year are actually manufactured on an industrial level. Since its establishment, Farmen has always pursued a single objective: offering beauty and style professionals effective, reliable and innovative products to meet all their working needs. The result of this commitment is reflected today in three production lines: Vitality’s, Neà-Spa and Fascinelle. Vitality’s is the line dedicated to hair stylists, offering a complete high-quality range designed to enhance clients’ style and improve their well-being. These specific colouring, shaping and styling solutions offer added value: the creativity and experience of Italian-made products. Neà-Spa is the brand dedicated to the professional beauty sector. This complete range of treatments for the face and body uses natural and exclusive active ingredients derived from Farmen’s research. Fascinelle, the brand created to satisfy the needs of clients who purchase through the selective perfumery channel, is a complete line of high-end products for the well-being and styling of hair.

The charter of values

Farmen has always believed in values such as respect for the environment, safety at work, customer care and commitment to the local environment, with the awareness that profit and responsibility cannot be separated. Today Farmen has decided to go beyond this mission statement, formalising their values and objec-tives with the project “The Sustainable Colours of Beauty”, a social responsibility strategy that aims at promoting a new kind of beauty, closer to the Environment and to People. The first result of this commitment was the formalisation of the “Charter of Values and Commitments” which was born as an evolving document and becomes richer through dialogue with all the firm’s stakeholders. One of Farmen’s strong points is the internal management of most of the supply chain, which ensures the maximum quality, transparency and reliability of their products. Raw materials: Farmen is developing a sustainable supply policy based on environmental and human rights protection. The aim is to guarantee that even suppliers of their main ingredients respect this policy by the end of 2018. Packaging: Farmen is at work to eliminate overpackaging, reduce the weight of packages by Italian quality in the World. Reconciling this twofold nature has always been one of the essential points in its corporate mission: for this reason, 70% of personnel lives in Settimo Torinese and 90% of first level suppliers can be considered local. Always in this perspective, Farmen offers continuous and practical support to the local social fabric, sponsoring sport activities, NPOs, students, hospitals and other organisations. But international markets are also an integral part of the soul of Farmen: future goals include pene-trating markets in ex-Yugoslavia, Argentina, Perù, Chile, Turckey, Singapore, Mongolia, Norway, Swe-den, UK, Ireland, Iceland, Mexico, South Africa. What type of partners are we looking for? Professional importers, corporations, and retail chains.

People: the added value

Farmen’s employees are their greatest asset: for this reason, the firm guarantees health protection and safety at work, transparent recruitment policies, equal opportunities and equitable remuneration, special terms for maternity and agreements with nurseries, freedom of trade union representation and continuous professional development. In parallel, we share the will to commit to a strategy of tangible and transparent external communication, to make Farmen’s commitment visible and involve the entire supply chain. Additionally, we support the local environment and the local community, with the creation of virtuous economic and social systems.