The IMPACT Convention and Exhibition Centre in Bangkok, Thailand, is the destination for anyone wishing to visit the rescheduled appointment with Cosmoprof CBE ASEAN from 14th – 16th December 2020.
Supported by the Federation of Thai Industries and the Thai Cosmetic Manufacturers Association, the first edition of Cosmoprof CBE ASEAN is set to welcome over 500 exhibitors in a dedicated space for finished products – Branded Finished Products, and another for the production chain – Supply Chain. Alongside educational seminars and live demonstrations, many more useful initiatives will be presented to increase networking opportunities and forge new business partnership.
Originally scheduled to take place from 17th – 19th September, the new December dates are looking good ever since the Thai government announced the fourth phase easing of lockdown measures as from 15 June 2020. The relaxation measures include the reopening of more business enterprises, including meetings, trade fairs and events at hotels, as well as convention and exhibition centres. Nevertheless, many neighbouring countries have not as yet reached similar levels of stability; therefore, the organisers of Cosmoprof CBE ASEAN – namely Informa Markets, China Beauty Expo (CBE) and BolognaFiere – have decided to postpone the event about 3 months later, allowing more time for widespread normality to return and travel restrictions to be eased, enabling them to ensure better all-around conditions for exhibitors and visitors alike.
In the intervening time, the Cosmoprof CBE ASEAN team will continue to engage with exhibitors and visitors through its digital marketing campaigns, such as the #dontstopbeauty social media campaign and continue to collect stories from businesses in the industry to highlight initiatives and support both the hair and beauty community and its customers.
“CosmoTalks – The Virtual Series”
A brand-new project aims to involve the Beauty community with online webinars on the latest beauty trends and post-crisis strategies. Is called “CosmoTalks – The Virtual Series” and offers a rich calendar of topics covering topics from “How does the current outbreak affects the business model of the beauty industry?” to “What sort of changes should you apply to your business in order to survive?” The plan is to offer marketing inspiration and ideas to every beauty business type, with further webinars organised throughout the coming months, with international agencies, media and partners to sharing their most innovative trends and marketing ideas in the region.
For further information, please visit: www.cosmoprofcbeasean.com
