After holding 3 events in Milan, the Italian beauty fundraising initiative which supports free beauty workshops for women facing cancer, evolves into a digital version.
Promoted by the Italian Charitable Association La Forza e il Sorriso Onlus and supported by Cosmoprof Worldwide Bologna, the Digital Edition of Beauty Gives Back opened up its virtual space on Monday 9 November, allowing anyone wishing to, to donate to the Association and receive prestigious beauty gifts directly at home. It will be run through an online platform to keep this well-known Charity event alive through this troubled year.
Beauty can help people in need! Especially those who face serious physical and psychological problems. Women who are fighting against cancer are an example of what it means to try to recover from a terrible disease while struggling to keep their appearance as normal as possible. In these situations, charitable association like La Forza e il Sorriso, become a great help with the meetings they organize to teach women how to apply their make-up and take care of their appearance, so they can feel and look beautiful even through rough times.
How to donate?
It is very easy. Just visit www.laforzaeilsorriso.it andchoose one of the 5 Surprise Bags on offer. Bags have different values (from 20 to 150 euros) and contain a selection of cosmetic products offered by top brands supporting the event. Donors can pay online directly on the website and will receive their chosen bag directly at home.
“Over 1,300 people took part in the latest physical edition of Beauty Gives Back,” says Anna Segatti, President of La Forza e il Sorriso Onlus. “We could not repeat the same event this year, therefore we have studied a new format, which will allow us to raise funds for our mission respecting the measures for health and safety. Furthermore, the digital edition will allow us to reach every corner of Italy.
“On behalf of the whole team of La Forza e il Sorriso, I would like to thank the brands that for years have offered us their support and their high-quality products, as well as the technical sponsors who have made possible the realization of this new important project. Thanks also to Cosmetica Italia, actively by our side since our foundation, and to the large family of volunteers and collaborators of our non-profit organization, committed to helping women facing cancer to regain their beauty and their smile”
Brands that support Beauty Gives Back
Alés Groupe (Lierac, Phyto) – Alfaparf Group ( Dibi, Olos) – Avon – Bioline Jatò – Bottega Verde – Clarins Italia (Clarins, Hermès) – Collistar – Cosmoprof Worldwide Bologna – Coty (Max Factor, Rimmel, Calvin Klein, Davidoff, Hugo Boss, OPI, Wella) – Difarco – Dolomia – Ferragamo Parfums – Framesi – Herbatint – Intercos – Istituto Ganassini (Bioclin, Rilastil) – Kiko – L’Erbolario – L’Oréal Group (Biotherm, Essie, L’Oréal Paris, La Roche Posay, Maybelline, Mugler, Roger Gallet, Vichy, Yves Saint Laurent) – Montalto – N&B Natural is Better – Pquod – Shiseido (Dolce&Gabbana, Elie Saab, Issey Miyake, Narciso Rodriguez, Shiseido) – Vagheggi
