Organised by Cosmetica Italia in partnership with Cosmoprof and Esxence, Milano Beauty Week is a new event dedicated to the culture of beauty and well-being.
Created to promote the social, scientific and financial worth of cosmetics, this cultural project is designed to focus on the peculiarities of the Italian cosmetics supply chain – from multinationals through to small and medium production companies, passing through packaging, raw materials and machinery manufacturing.
The first edition Beauty Week will be held in Milan from 3rd – 8th May 2022, with a full program of activities and experiences that will liven up the streets, squares and commercial spaces of the city.
Milano Beauty Week is the ideal continuation of the Cosmoprof Worldwide Bologna world event, staged from 28th April – 2nd May 2022 in Bologna, and anticipate Esxence, the international artistic perfumery event, scheduled from 15th – 18th June at MiCo – Milan Convention Center.
Entrepreneurs, field workers and experts, beauty enthusiasts, hair and beauty professionals will all be the protagonists of a week devoted to the culture of beauty and well-being.
The importance of hair and beauty care is steadily growing, with statistics suggesting that each one of us uses at least eight beauty items every single day. Nowadays, the fundamental values of our search for beauty have evolved through innovation, sustainability, inclusion and passion.
These are to be the main topics of this unique event, which hopes to continue on an annual basis for the whole industry. It will also involve the public with an in-person and digital offer of talks, experiential workshops, charity initiatives, themed paths. The main stage of the event will be at the historical Palazzo Giureconsulti, a short walk from the Duomo, which will host the Beauty Village for all the 7 event days.
Visit the official website of Milano Beauty Week for more information.
