Following the recently published stories in the British press, Debbie Webster, CEO Sassoon, has released a statement to clarify the company’s situation.

The need to make an official statement was caused by The Daily Telegraph recently published story headlined “Sassoon Academy set to go into administration” (
The companies underlines that:”… it was essentially a news brief, however, it did not contain important information about the business being rescued on May 6th by private investors, immediately after the Company entered administration. The reporters did not reach out to Sassoon for clarification of the allegations nor did they seek any comment from the business or its leadership. In addition, the story erroneously states that Sassoon is owned by Regis Corporation, however, the global Sassoon salon and education businesses (separately based in the US, UK and Germany) were acquired by private investors in December 2018”.

To clarify and provide a full update, Debbie Webster, CEO of the global Sassoon education and salon businesses has issued the statement below.

“Contrary to various social media and news reports, the United Kingdom based operations of the Vidal Sassoon London Academy and our 7 UK based Vidal Sassoon salons will continue to remain fully open for business. Sassoon’s UK based operations were rescued by a private investor group after the appointment of an administrator and subsequent transaction on Thursday, 6 May 2021. This process has enabled our entire UK operations and locations to remain fully intact and has saved the jobs of every one of our 176 UK based employees.

The Covid-19 pandemic was difficult for the entire haircare and beauty industry, and Sassoon suffered enormously as a result of the multiple government mandated lockdowns in the United Kingdom. Since the beginning of the lockdowns, Sassoon’s sole focus was to find a way to retain all of our team, and to reopen each and every one of our locations. The recent transaction has enabled us to achieve that goal.

Vidal Sassoon’s original vision, 66 years ago, was to raise the standards of our craft by making his world class beauty curriculum and luxury salon services accessible to everyone. We remain inspired by his example and are proud to be carrying forward his important legacy. During the pandemic our educators were able to finally build and launch a comprehensive online education platform called SASSOONONLINE, which has extended our ability to teach the Sassoon curriculum to any location in the world through live broadcasts and innovative online teaching tools.

We are grateful for the many positive messages we have received from all over world voicing concern about the future of Sassoon. With the recent transaction completed and the support of new investment, we are firmly committed to ensuring that our team’s creative work continues for years to come”.