February 12, 2020

Celebrating 50 years of commitment to professional hairdressers

Elgon in optimal form, manifesting creativity and dedication for the sake of Beauty and Social responsibility.

2020 promises to be a milestone in the history of Elgon. Turning 50 means being able to take advantage of all the experience and know-how collected, to offer a modern and outstanding service to their clients. They have prepared a rich program of events to reach out to their vast clientele and show the world of professional hairdressers that they are ready, more than ever, to surprise and enchant with attractive ideas, innovative products, and inspiration.

Gianguido Mazzuca, Global Sales Manager – says “In 1970 Elgon was founded by a hairdresser called Domenico Caimano. His aim was to create products for hairstylists seeking quality and fine Italian manufacturing. The 50-year celebration commemorates this ideal, which remains the model of the company today.

In 2020 Elgon launched “Generating Uniqueness, which is both a collection and business model that engages hairdressers around the world, helping them grow their business through tailormade services in the salon.”

There are two main appointments no one can miss:

Cosmoprof Worldwide Bologna (March 13-16 2020) Hall 32 – Booth A1B2 to discover the latest innovation in haircolor and haircare cosmetics
And their most inspirational event: Elgon Days Sardinia 2020 (24-25 May)

Elgon Italy — Elgon HQ building in Milan, Italy

COMPANY OVERVIEW

Elgon is the leading brand of Pidielle S.p.A, a company founded in Milan in 1970. That adds up to 50 years of dedication to professional hairdressers from all over the world, helping them deliver something unique to their clients. The core of Elgon’s success is its ability to offer salons top-quality training on an international level and specific techniques for creating beauty.

Elgon founder’s talent and experience in the field of professional cosmetics played a fundamental role in the creation and development of the brand. Nowadays the legacy is carried on with strategic development in quality, services, and product range, education, and communication.

Since 2010 the brand has been committed to reducing social injustice: Elgon has been working with COOPI, a secular and independent humanitarian organization, to support development projects in Sierra Leone and Ethiopia, through the valorization of local communities.

Elgon’s mission is to empower stylists and colorists with dedicated know-how, so that they can focus on creativity and offer their clients truly bespoke service.

MARKET INTEREST

Already distributed in 91 countries, Elgon is looking to expand its family. They are looking for distributors with a solid experience in the cosmetic industry, who hold a structured and widespread commercial network in their territory. If you, like them, strive for increased sales development and believe in providing excellent education programs, please get in touch.

TOP PRODUCTS

Moda&Styling is the main, extensive permanent color line to obtain a rich and vibrant and longlasting effect.
Imagea is the green line, created with natural ingredients obtained from sustainable agriculture and eco-friendly packaging, which strictly responds to our Mother Science certification guideline.

Specials at COSMOPROF Bologna:

I|Light is the professional line of direct colors.
Sublimia hair care treatments

I|Light

I|Light is Elgon’s professional line of direct pigments: they are ready to use; ammonia-free, and oxidation-free pigments, that are fast-acting and genuinely bespoke. I|Light is the perfect tool for vibrant, fun, creative hair. The line has been entirely revamped: new packaging, a new formula with an easier-to-work-with thicker texture and new shades.

The I|Light line boasts 13 shades that have been classified into 3 categories: Primary, Natural, and Toner.

The product line-up is complemented by the NEW Filter range. Exclusive to Elgon, the 3 new filters can be used undiluted or mixed with any I|Light shade to enable stylists to play with tones and effects, as easily as if it were an Instagram filter. 3 different filters giving 3 different effects: #vintage for a worn look, #pastel to create more delicate tones, and #dark to intensify.

With I|Light, Elgon has crafted new services to make every color treatment truly unique and help you grow your business, contact them to discover more!

Sublimia

One of Elgon’s most beloved haircare line gets an entirely new look for spring 2020!
The highly innovative Sublimia formula offers 10 benefits in just one product: