In anticipation of its centenary in 2021, the Takara Belmont Corporation has revealed its corporate purpose for the next 100 years, as well as releasing a new logo to commemorate its 100 years in business.

Founded in the Japanese city of Osaka in 1921, Takara develops, produces and sells
not only hair salon equipment and professional hair cosmetic products for the hairdressing industry, but also dental and medical equipment for the medical field. The company has overseas subsidiaries in 12 countries and products sold overseas include the much-loved hair salon equipment brand, Takara Belmont. As it looks ahead to the next 100 years, the brand is determined to promote its newly established corporate purpose, while striving to help create a society in which customers in its target industries as well as people in the world are filled with joy of being beautiful. “Looking ahead towards the next 100 years, we are delighted to continue to serve the future of our clientele, industry, and society as a whole in leading beautiful and fulfilling lives,” comments Hidetaka Yoshikawa, Chairman and CEO.

A CENTURY OF INNOVATION & EXPANSION
Takara Belmont was founded in 1921 by Hidenobu Yoshikawa, with the production of barber chairs. His company was able to swiftly improve its barber chairs to meet customer needs, going to produce world’s first electric barber chair in 1962. To this day, the company continues to supply top-grade, high-quality equipment for the world’s hairdressing industry, based on Yoshikawa’s belief that “great products will be used anywhere in the world.”

THE BUSINESS OF HAIRDRESSING
Takara Belmont, which entered the hairdressing field by producing barber chairs, has expanded the scope of its business to manufacture and sell salon chairs, shampoo units, hair processors, aesthetic equipment, and cosmetic products for hair, skin and nail care. Moreover, the company designs hair salons and provides counselling on the management
of such salons, including technical instructions for their staffers, thus supporting the management of hair salons on various levels.

PROFESSIONAL SALON COSMETICS
Takara Belmont produces and markets “LebeL,” a technical brand of high-quality products that meet the detailed and diverse needs of hairdressing professionals. It began to export “LebeL” products in 1996, and their sales are expanding in Russia as well as various countries in Asia. Its hair and skin care brand, “ESTESSiMO,” has also gained popularity among Russian hairdressing professionals.
DEFINITION OF ITS CORPORATE PURPOSE
As it commemorates the centenary of its founding in 2021, Takara Belmont has defined in its corporate purpose how the company should aim to contribute to society over the next 100 years. It is human beings’ universal goal to get pleasure from being beautiful in their lives. Takara Belmont sees responding to this universal desire as its permanent corporate purpose.

THE NEW LOGO

The commemorative logo symbolizes a close relationship between people and goods the company produces and sells by likening the letter “t” in “100th anniversary” to a person and “h” to a chair, which is one of the company’s products. The “person” in the logo points further beyond the figure “100” to show the direction of the company over the next 100 years.

Official website: https://www.takarabelmont.co.jp/global/