Founded 16 years ago as a family business, Coideas has become synonymous with Italian excellence for in-salon merchandising and display stand furniture.
Estetica Export has interviewed Coideas founders, Daniela Grandi and Massimo Mantovani, who are now launching their new collection of accessories and furniture for a smart and modern salon look. They also have plans to further expand their company by looking for serious partners in other countries, in order to offer the most elegant and efficient in Italian design to salons worldwide.
Massimo Mantovani, how did you start Coideas?
“Daniela and I founded COIDEAS in 2005 because we wanted to propose a new design to create beauty and style for salons.
We wanted to manufacture ground-breaking display and visual merchandising stands to give value and empowerment to our clients’ salon branding, while generating an emotional impact”.
What are the main characteristics of your brand?
“Our values are simple and strong:
Italian style: We work with local suppliers to guarantee the quality and traceability of our products.
Sustainability: We believe in a sustainable economy based on a strong sense of responsibility for the environment.
People: Our team is committed to providing professional technical answers to our customers at every stage of the process”.
So, you started this activity together with Daniela Grandi, who happens to also be your wife!
“To be honest, I kind of dragged Daniela into this adventure, but I was already well aware of her abilities, in particular the creativity and enthusiasm that distinguish her. I felt that ours would be a winning team both in life and in business.
Our shared vision, willpower, perseverance, preparation and creativity have allowed us – right from the start and throughout these 16 years – to collaborate side-by-side with important professional product brands such as Aveda, Paul Mitchell, Framesi, Max Mara, Boggi and Diesel, to name but a few.
Since 2019, we have started a process that has today led us to having our three product lines: Essential, Exclusive and Dedicated”
How do you approach foreign markets?
“Our idea is to look for one or more distributors per country, according to the size of the country and the characteristics of the distributor. The basic quality we are looking for in an overseas distributor is to have an excellent proficiency in the market and the industry. We want dealers who will be deeply committed to our project, with a keen sensitivity to the environment and people. We need partners who will appreciate what Coideas has to offer: a young product with character, 100% Italian that brings innovation to the salons”.
In relation to your very attractive new product line, I would like to have an introduction from the Designer, Daniela Grandi.
“Sure I can give a quick introduction. ESSENZIALI Coideas are a new way to see the salon of the future. Our vision is a space well divided into specific areas. These areas are connected from a creative and emotional path, where it is possible to find the elements studied in every detail with a precise identity and function.
ESSENZIALI is a range of 25 innovative elements divided into 4 families:
THE DECORATIVE elements that give the space personality and colour. The decorative elements make the space more pleasant, but also have specific functions as room separators, and wall absorbent sound panels to increase comfort inside the salon!
TROLLEYS are our strong point! From the experience gained over the years, we have developed robust and functional products with a dynamic and creative design!
The RETAIL AREA deserves particular attention. The retail space is paramount because it is here… where is possible to increase the business revenues through the sale of products.
We need to ensure a coordinated system of elements for a strategic display of products and communication!
The goal is that the retail area becomes an emotional and engaging experience, which leads to a targeted and conscious purchase.
Finally, the TECHNICAL FURNISHINGS. The true Italian design and technology, materials of great quality, interpreted in a new way essential in shape and function.
The entire ESSENZIALI products line is proposed with a clean and elegant style, without unnecessary elements, easily adaptable to any type of Salon.
ESSENZIALI are ‘essential’ because they are indispensable for focused actions aimed to increase your business.
All essential products can be customized in colour and materials to client specifications thus become EXCLUSIVE!
For more information please check the offical website: www.coideas.it <http://www.coideas.it>
And specifically about Essenziali the new e-comemrce site: www.shopcoideas.it <http://www.shopcoideas.it>
