In anticipation of Cosmoprof Bologna’s next edition which is now scheduled for March 2022, the organisers are proposing a new in-person event in September to help maintain the momentum in the beauty business and kept he market buoyant.
This new initiative is called OnBeauty by Cosmoprof Worldwide Bologna and will be held from September 9th to 13th at the Fiera Bologna site. Its innovative format aims to meet the needs of the industry players. As international travel restrictions and the situation in some countries might still be disruptive, this event is focusing primarily on attractive participants from Italy, Europe and neighbouring areas. Entry and timings will be carefully scheduled, while exhibition areas will be reduced to encourage all those involved to keep visiting times to a minimum.
Synergy with SANA and COSMOFARMA
One of the special features of this Cosmoprof initiative is that it has been organized to coincide with two other important exhibitions by Bologna Fiere: SANA – the international fair for natural and organic cosmetics; and COSMOFARMA – the leading fair for health care and beauty care products sold in Pharmacies. The three events share quite a lot in common and therefore most of the players of each sector will also be interested in meeting the manufacturers or buyers from the other sectors. Gianpiero Calzolari, President of BolognaFiere explains: ”The presence of multiple distribution channels is the consequence of the radical transformation of the market we are experiencing right now: health, sustainability and personal care are categories that are increasingly linked to each other, and even the traditional division between one sector and another today no longer has any meaning. We are facing a profoundly renewed scenario, and we must be ready to develop greater synergies to face the change”.
The details
Thursday 9th and Friday 10th September, Pavilion 31 will host supply chain leaders, third party manufacturers, raw materials and packaging technology.
On the same 2 days in Pavilion 32 retail will be showcased, with particular attention to brands which are in the process of merging offline with online retail.
From Thursday 9th – Sunday 12th September Green & Organic cosmetics brands will be hosted inside pavilions 25 and 26 of the SANA area.
Professional brands will be present on Saturday 11th, Sunday 12th and Monday 13th September: Aesthetics, Spa e Nail salon products will showcase in Pavilion 21, while in Pavilion 22 Hair Professional products can be found.
For each sector, conferences and meetings will be organised on specific content like market analysis and new salon technology, as well as educational sessions on products and on the difficulties brought about by the pandemic.
