Modern times need updated and innovative international marketing initiatives: export partnerships and market development can never be achieved without proper research.
The trade group Beautycare Brazil has identified 19 countries which they will be focusing on between 2022 and 2023 for finished products, ingredients, packaging, services and accessories. The markets selected are: Australia, Canada, Colombia, France, Germany, India, Japan, Mexico, Panama, Peru, Russia, Saudi Arabia, South Africa, South Korea, Spain, Turkey, United Arab Emirates, the United Kingdom and the United States.
This list come out of a detailed study of 43 countries across five continents – carried out by Apex-Brasil’s Market Intelligence Group – previously identified as being of common interest to the trade group members.
Apex-Brasil also presented sector-specific analyses, evaluating the same countries, but from other perspectives such as information on product launches, sector agreements, mapping of regulatory barriers for the cosmetic, toiletry and fragrance industry’s products, and business opportunity for Brazilian companies.
“This market prioritization work is what defines the project’s strategy and performance for the next two years (2022 and 2023),” said Gueisa Silvério of Beautycare Brazil. “The complete study as it was carried out is essential for us to find the best way to support companies and define project guidelines and events that will be held.”
About Beautycare Brazil
Beautycare Brazil is an industry project resulting from a partnership between the Brazilian Association of the Toiletries, Fragrances and Cosmetics Industry (ABIHPEC) and the Brazilian Export Trade and Investment Promotion Agency (Apex-Brasil) and its purpose is to boost the growth of exports of products and services composing the value chain of the toiletries, fragrances and cosmetics (HPPC) sector (finished products, ingredients, packaging, services and general accessories).
