The Korean event, also known as the ‘Center of the Global Health & Beauty Market’, is scheduled to take place from May 29th – 31st 2024 at COEX Hall A. Seoul, South Korea.
Considered one of the main appointments in the hair & beauty sector in Korea, Cosmobeauty Seoul has developed a very efficient B2B match-making program that attracts major buyers from many countries of the region and internationally.
Organized by Korea International Exhibition Co. (KIECO), the event will celebrate its 38th edition offering the higher standards of service achieved through continuous improvement analysis and management of exhibitors and buyers.
The program includes a varied offer of Professional Seminar and Conferences on the international markets and the latest trends. The much-anticipated Customized B2B Program offers the chance to participate in a biz-matching program with outstanding invited buyers that provides manufacturers opportunities for networking and autonomous meetings with pre-registered buyers.
The result of the 2023 edition gives us a more precise idea of the dimension of the event – occupying an area of 11,080 sqm, it counted 374 exhibitors, 524 booths, 43,784 visitors including 20,141 buyers. Last year, the matching Business Program involved buyers from 30 countries generating a total of 1200 meetings.
Among exhibitors, the most represented area were Cosmetics (31%) Aesthetics and Spa (17%) Hair (13%), Ingredients 11%, and Natural/vegan 11%.
This all leads us to believe that the 2024 edition might achieve even better results than before, confirming its place event as one of the most iconic on the Korean professional hair & beauty scene.
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