The 20th-anniversary edition of Cosmoprof North America was held at the Las Vegas Convention Center from July 11th -13th 2023. The event exceeded expectations with attendance growing by 20% compared to last year. Thousands of retailers, distributors, investors and media, plus over 1,100 exhibiting beauty brands were made welcome.
Attracting visitors and exhibitors from 108 countries, the three-day event proves to be the most important gathering of the industry in the Americas. It’s an occasion when everyone gets the chance to be together, learn about exciting product launches and industry trends, build their business networks and strengthen bonds.
The 20th edition was characterised by an unprecedented number of US and international retailers, buyers, and distributors, making it even more profitable for the exhibiting brands.
As usual, the main categories were Haircare, Skincare, Makeup and Nails. The Country Pavilions proved popular as always, with an exclusive, ongoing programme that introduces emerging global beauty brands to the US market.
Mariette Van Rooyen, Export Council Manager for the Cosmetic Export Council of South Africa (CECOSA) said: “Our participation at Cosmoprof North America, Las Vegas was a success for 10 South African companies, generating excitement and interest. This provided fruitful discussions, potential collaborations, and increased brand visibility, strengthening our presence in the US market. We are excited to leverage the momentum gained from this exhibition and look forward to our participation at the Miami Edition of Cosmoprof North America, scheduled for January 2024”.
Among the most-visited themed areas were Discover Beauty, Discover Beauty Spotlights, Discover Black-Owned Beauty, Discover Green and The Beauty Vanities.
“This year’s Cosmoprof was the busiest it’s been in many years. Not only was our domestic sales team
overbooked with appointments, but our teams in Canada, Europe, Asia, the Middle East and Latin America were very
busy and held amazing meetings with our brands exhibiting,” stated Harlan Kirschner, CEO of the Kirschner Group, Inc. “Every brand was pleased with the success of the show and the quality of customers who attended.”
Equally successful was the Cosmopack area, as demand soars for supply chain solutions. It addressed all aspects of product production, including raw materials and ingredients, private label and contract manufacturing, primary & secondary packaging and machinery innovations.
An integral part of Cosmoprof North America is the Education programme, which attracted more attendees than ever, including the CosmoTalks seminars and panels.
The Entrepreneur Academy presented workshops
centred around product creation, marketing strategies, and winning approaches for budding beauty entrepreneurs,
while Cosmopack Education offered complimentary sessions exclusively on the beauty supply chain.
The Cosmoprof North America 20th Anniversary Soirée concluded this year’s incredible event, with a thrilling celebration of two decades of bringing the beauty industry together! The event included a special presentation of the Cosmoprof North America & Cosmopack North America Award winners. For the first time, this year’s winners
along with all global winners will be presented and displayed at Cosmoprof Bologna in March 2024.
Next appointments
Organized by a joint venture between Bologna Fiere Group, Informa Markets and The Professional Beauty Association (PBA), Cosmoprof North America Las Vegas will return to the Mandalay Bay Convention Center, July 23-25, 2024.
Cosmoprof North America Miami, the B2B gateway to the Latin American beauty markets debuts in Miami, Florida January 23-25, 2024.
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