The 21st edition of the Las Vegas exhibition will take place from July 23rd- 25th 2024. This follows on from a triumphant inaugural edition of Cosmoprof’s Miami show in January.
Cosmoprof North America (CPNA) has announced its return to the Mandalay Bay Convention Center in Las Vegas, scheduled to take place from July 23rd – 25th 2024. It promises to be an unparalleled showcase of innovation, networking opportunities and educational insights for the beauty industry of North America. The 21st edition arises as the beauty sector rebounds with a robust performance in 2023, distinguishing it as the sole US industry within general merchandise retail categories to achieve positive year-over-year unit sales growth, according to Circana.
Following two editions at an alternate venue, CPNA returns to Mandalay Bay Convention Center, a beloved venue known for fostering collaboration and connection. Suggested by popular demand, the move allows exhibitors and attendees to network, socialize, and rest all in one place. The exhibition hall will feature an extensive array of finished products across skincare, makeup, hair, nails, and fragrance categories, alongside Cosmopack, dedicated to the entire beauty supply chain, showcasing primary and secondary packaging, private label solutions, machinery, ingredients, formulation, and contract manufacturing solutions.
Special Programs
The most anticipated features include the curated special areas – Discover Beauty, Discover Black-Owned Beauty, Discover Green, and The Beauty Vanities, highlighting emerging brands and industry trends.
Special Programs Exclusive such as the Buyer Program will also make a comeback.
To complete the show, the organizers are once again proposing CosmoTrends and the prestigious Cosmoprof and Cosmopack North America Awards in collaboration with global trend agency BEAUTYSTREAMS. These will provide unparalleled recognition for innovative brands and products.
As usual, CPNA dedicates great attention to General Education. This year CosmoTalks and Cosmopack Education will offer valuable insights from executives and industry leaders on retail, trends, and the beauty supply chain. This is complemented by the exclusive Entrepreneur Academy, a dynamic one-day conference designed to equip beauty entrepreneurs with essential tools and knowledge to thrive in the industry.
Esteemed speakers include Larissa Jensen, Vice President and beauty Industry Advisor at Circana; Ali Kole, Head of Premium Beauty at Amazon; James Manso, Beauty Market Editor at WWD and Beauty Inc.; and Dr. Luke Maxfield and Dr. Muneeb Shah, Board Certified Dermatologists and Co-Hosts of Doctorly.
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