The first edition of BeyondBeauty Americas – will launch on 15 October 2020 in Florida, at the Miami Beach Convention Centre.
BeyondBeauty Americas-Miami Beach promises to be a comprehensive B2B platform for the Global Beauty Industry, with an express focus on diversity and self-expression. With the Miami Beach Convention Center as its venue, the show will be a gateway for brands seeking to unlock business potential in North, South, Central America and the Caribbean Islands. The event will offer opportunities for all beauty and health professionals to keep a finger on the pulse of the latest trends in beauty products & technologies and, more specifically, the ever-growing sector of natural and organic beauty food supplements.
USA / LATIN AMERICA BEAUTY MARKET TRENDS
There are good reasons why Informa Markets has opted for Miami Beach as a leading forum where the beauty industry can take stock of its key role in the North American and South American markets. For starters, Miami is an appealing and convenient destination, especially for companies from New York and East Coast, a proven success in attracting major global beauty brands and related suppliers to establish offices and Latin American Headquarters to serve the increase in beauty consumption around the globe.
Maria Budet, Chief Marketing Officer at the Miami-Dade Beacon Council, spoke of the potential of the Hispanic Beauty Market: “The connection between outer beauty and inner beauty is especially strong for Latinas. The way a woman puts herself together reflects not only on herself, but on her family, as it is seen as a sign of respect and pride. This leads to significant spending on beauty, with Latinas in the U.S. accounting for over 15% of total beauty spend last year at almost $8 Billion. Given Miami’s unique position as a bridge to Latin America and the Caribbean – markets that not only spend significantly on Beauty but influence the entire segment – choosing to host BeyondBeauty Americas in Miami Beach connects brands with a truly hemispheric opportunity.”
THE EXHIBITION FLOOR
With 10,000 square meters of exhibition floor, there will be more than 450 exhibitors poised to welcome over 8,000 visitors to this first edition of BeyondBeauty Americas and present the newest trends, products, and supply chain in the beauty sector, mainly from USA, Canada, Argentina, Bolivia, Brazil, Chile, China, Colombia, Ecuador, France, Germany, Italy, India, Japan, Korea, Mexico, Peru, Taiwan, and Thailand.
“Our show brings together two main parts of the Beauty industry. One part is the Packaging, OEM, and Manufacturers’s side, all the suppliers of ingredients, machinery, and new technology to create beauty products. The other part is Brand End Products looking for importers, distributors, and retailers,” said Claudia Bonfiglioli, General Manager of Informa Markets Global Beauty Division. “In addition, we’ll be bringing New Beauty Food Supplements to the show as a new element.” Ms. Bonfiglioli added.
TAKING DIALOGUE TO HEART
More importantly, even organizers will be focusing on meeting the networking needs of professionals and companies and offer new insights into the trends and characteristics of East Coast and the USA, South America, Central America, and Caribbean Islands regions. BeyondBeauty Americas – Miami Beach has set up a series of Buyer Delegation initiatives throughout the USA and Latin America as well as match-making meetings.
The Buyer Program entails a selection of international and local buyers invited to the event for B2B meetings with exhibitors interested in new developments for their business.
More info on www.beyondbeautyamericas.com
