Originally scheduled for January 30th, ISSE 2021 is going digital-only, as well as moving back until March 14th – 16th. This marks the beginning another year of uncertainty in the world of Hair and Beauty event planning.
The Professional Beauty Association (PBA) has announced new programming for its International Salon + Spa Expo (ISSE), moving the celebrated event to a digital-only experience taking place on March 14-16, 2021. ISSE is traditionally held in January at the Long Beach Convention Center in Long Beach, CA, and for 2021 the event will move to a digital-only format this spring. The reason is easy to imagine and similar to those we heard many times in similar circumstances: “Organizers want to make the health and safety of exhibitors and guests their top priority”.
The theme of the next edition of ISSE is reconnection around passion, career, growth, and community, in order to get back to business. The three-day ISSE digital experience will be powered by a professional e-commerce platform that enables connection, shopping and education. Attendees will be able to shop for exclusive deals from brands, participate in e-learning through over 80 classes featuring well-known educators, while reconnecting with the beauty community. Furthermore, enriched “Shop ISSE” will make it easy, for salon and spa pros, to find brands discover the latest trends and shop their favourite products
The ISSE education line-up is designed to inspire and will offer a mix of hosted keynotes, plus on-demand business and technical training with some of the biggest and brightest names in the industry.
“We’re excited to introduce the ISSE digital experience for 2021, which puts our partners’ and guests’ health and safety in front of all else,” shares Nina Daily, Chief Marketing Officer of the PBA. “With our theme of reconnection, we are looking forward to rekindling passion, creativity, and connection amongst the industry through this unique event.”
Postponement of the North American Hairstyling Awards (NAHA) has also been announced. They will now be held in Las Vegas during Cosmoprof North America on June 27, 2021. There will be no changes to the already extended entry period, which closes on November 18, 2020, and 2021 finalists will be announced on January 14, 2021 as planned.
PBA is also exploring opportunities for an event in Autumn 2021, about which we will keep you posted.
For more information on the Professional Beauty Association: probeauty.org