Expectations are running high for Belleza y Salud, which is ready to lead the road to recovery for beauty trade fairs across South America, a continent that has suffered great losses, as has also been the case globally due to the extended restriction imposed by the pandemic.
Corferias, the International Business and Exhibition Center of Bogotá, will host this important Colombian Beauty Fair from October 6th – 10th, showcasing all the major trends in beauty, nails, hairdressing and barbering.
The Bogotá Chamber of Commerce, ProColombia and the Bogotá International Business and Exhibition Center, Corferias – the organizers of the event – are more than optimistic about one of the most important professional destinations in Latin America for the beauty industry. Exhibitors, manufacturers and distributors have already booked their place, eager to get the chance to restore business relationships and meet new national and the international contacts.
To celebrate the return to a face-to-face exhibition, Belleza y Salud has announced the opening of free online accreditation. By logging in online, participants will be able to access personalized face-to-face appointments with the exhibitors of their choice. In addition, the organizers are offering an financial incentive for the purchase of round-trip plane tickets.
This edition of Belleza y Salud includes various activities for everyone visiting the fair, assisting participants from international markets in preparation for restarting business activities worldwide.
One of these appointments is the Aesthetics Congress: three days of training and updating, aimed at professional beauticians in the sector. It will offer a rich programme of seminars where the latest techniques and treatments will be presented.